JEGI CLARITY Has Advised Nomura Research Institute (NRI) on its Sale of Brierley+Partners to Capillary Technologies

Nomura Research Institute  advised by JEGI CLARITY, has sold Brierley+Partners to Capillary Technologies.Having shaped the industry since 1985, Brierley is a globally recognized leader in loyalty technology, strategy, and execution. Brierley offers a full-service loyalty solution that supports global brands in increasing customer engagement and making their customer relationships more profitable. Machine learning, artificial intelligence and automation enable analytics and better understanding of customers and next steps, including the ability to immediately incentivize customers.

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Brierley’s expertise in the loyalty space will be a valuable addition to Capillary’s existing capabilities and enable them to deliver exponential value to global enterprise brands looking to improve customer engagement. Capillary will leverage Brierley’s Emotional Loyalty Quotient to help brands discover the right balance on how to uniquely win the hearts and minds of customers. This acquisition will also strengthen Capillary’s position particularly in North America and Japan by leveraging Brierley’s longstanding industry leadership and expertise.

JEGI CLARITY is a pre-eminent M&A advisory firm for the media, marketing, information and technology industries. With a global reach from New York, London, Boston, Sydney and San Francisco, we have closed more than 800 transactions during our 35+ year history

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This is a unique transaction as JEGI CLARITY was hired to divest part of the CNET business before it was even officially owned by Red Ventures. The team had to access relevant strategic and PE buyers; communicate the CCS opportunity; and generate strong competition and pricing for the business with more limited information at first than a standard process, without slowing the pace of the transaction. This highly competitive process moved very quickly and progressed from engagement to definitive agreements in only eight weeks.  This transaction was the client’s largest divestiture to date.

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