Kentico announced the launch of the AIRA Agentic Marketing Suite, extending its AI strategy within Xperience by Kentico.
Kentico announced the launch of the AIRA Agentic Marketing Suite, extending its AI strategy within Xperience by Kentico. The new suite introduces specialized agents designed to execute defined marketing and content tasks, underscoring Kentico’s belief that AI should be operational, transparent, and embedded directly into how teams work.
Marketers have no shortage of ideas, but they need the bandwidth to bring them to life. With the Agentic Marketing Suite, we’re giving teams a way to scale their expertise and cut through complexity.”
— Dominik Pinter, Kentico CEO
AIRA: The Foundation of AI-Powered Marketing
Launched in 2025, AIRA (Artificial Intelligence Recommendations & Assistance) provides marketers with embedded tools that reduce repetitive work and simplify daily tasks. AIRA offers everything from automatic translation and content tagging to campaign ideation, customer journey insights, instant product guidance, all accessible through an in-product conversational chat interface and intuitive in-context icons. These built-in capabilities are available directly within the Xperience by Kentico platform, giving users an immediate productivity boost, without the need for extra tools or integrations.
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Introducing the AIRA Agentic Marketing Suite: Marketing’s Virtual Team
The AIRA Agentic Marketing Suite represents a major expansion of AIRA’s capabilities, evolving it from an assistive tool into an orchestrated system of specialized AI agents that support the full marketing lifecycle, from strategy and content creation to optimization and campaign execution. These agents function as dedicated virtual collaborators, designed to assist marketers with specific tasks. Among the first available is the Content Strategist, which helps shape and refine content strategies through intelligent analysis and recommendations. Additional agents will be introduced as part of our ongoing release, expanding support into areas such as campaign management, market analysis, and workflow optimization, with each addition focused on improving speed, precision, and impact for marketing teams.
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