LangOps Category Leader, Unbabel, Selects Atlanta Tech Marketing Agency, Alloy, as its Global Agency of Record

The firm will support the AI-powered Language Operations platform provider with media relations, content marketing, brand creative, and social media services

 Alloy, an integrated marketing agency for global tech brands, announced that Unbabel, the AI-powered Language Operations (LangOps) platform that helps businesses deliver multilingual customer experience at scale, has selected the firm as its global agency of record. The announcement comes after Unbabel conducted a thorough and competitive agency search process.

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Founded in 2013 in Lisbon, Portugal, Unbabel’s platform blends machine and human translation so that brands can provide a consistent multilingual customer experience, grow to new markets and build trust around the world. In 2022, Unbabel snagged a high performer position in G2’s Machine Translation Grid, and was recognized as a Sample Vendor in 2022 Gartner Hype Cycle™ for Natural Language Technologies.

As Unbabel’s next growth chapter begins, Alloy is tasked with amplifying brand voice and accelerating lead generation through a mix of content marketing, media relations, brand creative and social media services. The agency’s modern approach to B2B buyer engagement is proven to help enterprise IT brands stand out in fiercely competitive markets, which is critical for companies like Unbabel that operate in face-paced, disruptive segments.

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“At Unbabel, we believe that customers should expect exceptional experiences in their native language, anywhere they are in the world. So, in Q4 2022, we sought to find an agency that was as passionate about multilingual experiences as we are,” said Reanna Mardinger, Unbabel’s vice president of communications. ”It was critical that our winning agency be both technically sophisticated and creatively obsessed. We found that rare mix in Alloy.”

Alloy also stood out in Unbabel’s agency search process due to its MarTech sector experience, which includes personalization software, loyalty tools and customer education platforms, as well as its fluency in artificial intelligence. In fact, 70% of Alloy’s clients sell products built on AI.

“Amidst the highly competitive MarTech landscape, Alloy stands out as a preferred agency because of our specialized industry knowledge combined with our creative communications edge,” said Melissa Baratta, the agency’s senior vice president. “We are proud to welcome a world-leading LangOps Platform like Unbabel to the growing list of category creators and industry innovators that we represent.”

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