MakeMyTrip & Microsoft Partner Up, Bring Generative AI for Voice-Assisted Travel Bookings
In a big move, MakeMyTrip (MMT), India’s leading online travel company has joined the Generative AI bandwagon. The brand that owns Goibibo and Red Bus announced its partnership with Microsoft to enable voice-assisted booking in Indian languages on its platform, powered by Azure OpenAI Service. MakeMyTrip asserts that generative AI will expand the platform’s reach and inclusivity to more users nationwide.
Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip says that they are happy to present a feature that eliminates obstacles caused by language, literacy, the inability to use complex app environments, physical limitations, etc. We have pioneered solutions at the convergence of e-commerce, travel, and technology.
Simple visual cues and voice instructions in the local Indian languages are part of the generative AI integration we’ve developed through our partnership with Microsoft, which will change the way people book trips going forward.
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Voice-Enabled Booking – What’s in Store?
A few months ago, Microsoft integrated OpenAI’s generative AI tech in Azure as well as Azure cognitive services. In the future, the company intends to expand the platform to include additional Indian languages like Bhojpuri and various southern dialects.
Customized suggestions: To provide customized travel recommendations depending on the user’s tastes, the platform will soon communicate with them in their language.
Tailormade vacation package – It will also help travelers create vacation packages depending on several criteria such as occasion, price, time of travel, etc.
Answering basic questions: The chatbot may respond to inquiries on the weather in a city, the best time to visit a specific location or visa requirements. And sometimes, it may also recommend products users could purchase right then.
To activate the feature which is integrated into the platform’s landing page, only a single click is required.
Users can engage with the platform in any Indian language thanks to Microsoft’s extensive language models, Indic language voice models, natural language understanding capabilities, and travel-related information from MakeMyTrip.
The user-friendly interface, powered by GPT technology from Azure OpenAI Service, will examine unique user needs and sift through a variety of possibilities to recommend, customize, and book vacation packages, turning a time-consuming procedure into a simple and straightforward one.
Did you know that more than 62 million people have used these apps to plan and schedule their vacations to date? And three out of every ten domestic travelers use MakeMyTrip’s apps to purchase airline tickets.
Message from MMT’s CTO
Holiday planning is exciting yet exasperating at times. The fact that each bit of planning has to fit together perfectly into a jigsaw puzzle makes the whole exercise a tad bit overwhelming. Also, each customer has a different time of travel, budget, etc.
In an interview with Mircosoft, MakeMyTrip Group CTO, Sanjay Mohan says that with generative AI, we may make the flow conversational in order to elicit the appropriate replies from users and learn more about their preferences. As long as the customers are able to engage on the platform through discussion, they will also have a better experience.
While explaining how Generative AI will offer a better customer experience on the new platform, he said if customers are able to engage on the platform through discussion, they will also have a better experience. He further added that the brand offers a sizable collection of user-generated content at MakeMyTrip, including hotel reviews for all types of travelers. Everyone’s travel situation is unique, and they all have special accommodation requirements.
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A solitary traveler might be looking for daring activities, a honeymooning couple might be looking for an infinity pool, and a family with children would be looking for a hotel with a swimming pool and an area to play with activities for kids. He stated that the brand can provide contextual summaries of user-generated evaluations with the use of generative AI.
MMT’s new offering, which is a robust mix of AI and Machine Learning, is aimed at making travel-related solutions all-pervasive, irrespective of the scenario. This is a huge step in the travel industry where chatbots and humans are coming together to offer a seamless customer experience. Generative AI is evolving at a phenomenal pace and in the future, travel planning will only become more inclusive and accessible.
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