MatchCraft Utilizes Machine Learning in Automated PPC to Take Your Online Advertising Campaigns to the Next Level

MatchCraft’s continually updated machine learning PPC platform can help make your digital marketing and pay-per-click (PPC) advertising campaigns more efficient and create a greater return on investment for your clients. With help from MatchCraft’s PPC AI, you can focus on the strategic and creative aspects of your work, knowing your campaign is running at peak productivity.

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MatchCraft’s PPC AI platforms use machine learning algorithms to analyze click-through rates (CTRs) of ad copy, search queries, cost per click (CPC), conversion rates, and other data to help you identify trends to improve your campaign’s performance. Machine learning PPC’s ability to automate mundane tasks and identify campaign improvement opportunities allows you to build online advertising campaigns that create real results for your clients.

When you use MatchCraft for PPC campaign management, you have a laboratory of marketing tools at your disposal:

• Sitelink suggestions: Utilizing MatchCraft’s sitelink suggestion tool, you can create thousands of relevant sitelinks for your Google and Bing paid search campaigns. The sitelink suggestion tool removes the burden of navigating through your client’s website to find URLs that meet your campaign needs. This tool outputs a list of URL names and links specific to your category suggestion—keeping you in the driver’s seat while MatchCraft’s state-of-the-art machine learning tool does the heavy lifting.
• Category suggestions: As an online advertising professional, you know how time-consuming it can be to sift through large volumes of categories to find the ones most relevant to your clients—especially in niche industries. MatchCraft’s category suggestion tool combines the powers of Google Ads Keyword Planner and the Universal Sentence Encoder from Sentence Transformers (SBERT) to provide you with a list of relevant categories that can fit seamlessly into your PPC campaign.
• Ideas from URL: MatchCraft’s ideas from URL tool allows you to create compelling ad copy in a fraction of the time. Through a combination of text classification and scraping of your input URL, the ideas from URL tool writes sets of ad copy relevant to your website and campaign goals—resulting in time-saving for you and well-written, conversion-driven content for your client.
• PPC estimator tool: The PPC estimator tool from MatchCraft creates a seamless pathway for you to hit revenue goals by eliminating the time-consuming guesswork of creating paid search and social estimates for your clients. These localized paid and social spending estimates allow you to create an intelligent budget forecast and better, more personalized marketing campaigns. This search advertising automation tool is easy-to-use, scalable, and takes less than a day of training to learn how to use.
• PPC for auto dealers: MatchCraft offers a fully automated search marketing platform specially designed to help automotive dealerships to work smarter. This intuitive platform can help your automotive dealership clients push their business to the next level with optimized online advertisements, ad placements, and bids. With the online car buying market expected to reach over $720 billion by 2030, enhancing your online advertising campaign is more important than ever before.

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The team at MatchCraft is dedicated to helping their partners and clients create successful online advertising automation campaigns that yield real-world results.

“At MatchCraft, we work with some great partners around the world. We measure our success by the success of our partners,” said Marc Zaks, Chief Revenue Officer of MatchCraft. “And we have a strong commitment to exceed expectations and help them achieve their business goals.”

“Online advertising automation is your all-knowing paid search and social specialist that mechanizes the monotonous stuff. It’s scalable, measurable, and flexible, and its science of success is data. When utilized correctly, this innovative campaign management software brings undeniable perks to the table—making it the new standard in today’s digital marketing atmosphere.”

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