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Microsoft Enters Next Level of AI Innovation with Sophisticated Bing Search & New Features

It’s been three months ago when Microsoft proudly launched the brand new versions of AI-powered Microsoft Bing and Edge to refresh the future of search along with the copilot for the web.

Back then, the tech behemoth aimed to address the problem that almost half of all internet searches are unsuccessful, leaving billions of people’s queries unsatisfied. This problem is a universal one with traditional search. Bing promised refined search results, the art of creating and composing while being able to interact with consumers via chat in natural language.

And as predicted and hoped for, Microsoft users have had almost half a billion discussions, using chat features to get condensed responses to assist them with everything from compiling the previous 10 years of global volcanic activity into a table to identifying the ideal area to fly for someone with pollen allergies. With such a heartwarming response, Microsoft is thrilled to keep enhancing Bing’s usability by integrating it into the Windows taskbar, which reaches more than half a billion users each month.

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New Wave of AI-Powered Search

Microsoft is gearing up to move to the next phase of innovation with the latest version of Bing and Edge. These stalwarts are ready to take on the world’s largest software category – search. This new wave is primarily defined by the following:

  • By switching from Limited Preview to Open Preview and getting rid of the trial queue, Bing is made more accessible to users.
  • We’re switching from text-only search and chat to one that is much more visual, with rich image/video replies, and more multimodal functionality is coming soon.
  • With a history of conversations and persistent chats within Edge, single-use chat/search sessions are giving way to multi-session productivity experiences.
  • The platform’s capabilities are being opened up so that programmers and outside companies can construct the foundation created by Bing to assist users in acting on their inquiries and finishing jobs.

Open Preview

Kudos to the incredible customer engagement, reception, and feedback, the Bing is now available in Open Preview.  By enrolling in Bing using your Microsoft Account, it will now be simpler than ever before for everyone to explore the new Bing with Edge.

Visually Appealing Search

Did you know that the human brain absorbs visual information 60,000 times more quickly than text? And visual tools are an essential part of how people search, create, and learn? Typically known for its vivid visuals, the latest version delivers the same richness in their chat. Customers can expect revised formatting and richer, more visual solutions, such as graphs and charts, to make it easier to discover the information you need.

Create in your Native Language

With Bing Image Creator embedded in the chat experience, Bing has become the only search that offers both written and visual content in the same place. With the latest update, the Image Creator will be available in more than 100 languages. So now, users can create in their native language as well.

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Microsoft is also in the process of redesigning Edge. It will still remain your web’s copilot, the first to integrate artificial intelligence and the only browser on the market with a built-in Bing. With the implementation of the new changes, Edge will flaunt a more refined and streamlined user experience with rounded corners, well-organized containers, and transparent visual elements.

Search with Images

Microsoft is beginning the effort to integrate visual search into chat so you will be able to post photographs and search the web for the relevant content as we expand what is possible with multi-modal capabilities.

A Productive Search

The ability to share and save content as well as continue to have access to the conversation history constitutes two of the most desired features. Soon users will be able to resume the chat from exactly where they left off and go back to earlier conversations in Bing chat thanks to chat history.

Additionally, your chat will migrate to your Edge sidebar when you want to explore something further and open a Bing chat result, allowing you to keep it nearby while browsing. Microsoft will also be adding export and share functionalities into chat.

You can export it immediately – the structure maintains the same to make it simple to keep working in collaborative programs like Microsoft Word – when you want to quickly share your chat with others via social media or keep going on a fresh concept.

Better summarization

In order to make it simpler to absorb dense online information, Microsoft Edge’s chat feature will soon have improved summary capabilities for lengthy documents, including PDFs and longer-form webpages.

Chat is an excellent tool for both comprehending and taking action, thanks to the new AI-powered Bing that has already made it easier for people to discover or produce what they are looking for. By allowing you to create the necessary image within chat, the incorporation of Image Creator spares you time.

Final Thoughts

The latest add-ons speak volumes of the future of search users can expect with Bing and Edge. By the end of this month, Microsoft plans to create a platform for developers by integrating third-party plug-ins into the Bing chat experience soon. For instance, if you use Bing chat to look up the newest restaurant for dinner, it will use OpenTable to assist you to find and make a reservation.

You can use Wolfram|Alpha’s advanced visualization tools and Bing chats to directly ask and receive answers to difficult scientific, math, and human-curated data-based queries. In terms of reinventing search and expanding prospects for developers in search, some types of abilities are a game-changer.

[To share your insights with us, please write to sghosh@martechseries.com].

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