Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

MRP and TKXS Partnership Expands AI-Powered Marketing and Sales

MRP, the leading global provider of AI-powered customer acquisition software and services, announced an expansion to its partnership with TKXS. The partnership will provide TKXS, a B2B technology and data-driven solutions company, with access to MRP Prelytix for its clients in healthcare, agriculture, construction and industrial supply.

“Our partnership with TKXS has helped us to add more value to a wider and more diverse client base, spanning multiple industries. As the partnership grows, the ingestion of additional, vertical-specific third-party data sources will enhance MRP Prelytix’s scoring algorithm and look-alike modeling, as well as its ability to trigger and control messaging across channels, platforms and buyer journey,” said Kevin Cunningham, CEO of MRP. “We help our clients harness the most sophisticated machine learning technology to acquire and retain customers, and we’re proud to extend those capabilities to TKXS clients as well.”

Read More: Interview with David Ginsburg, VP Marketing at Cavirin Systems

Related Posts
1 of 40,916

MRP, powered by Kx technology, began its partnership with TKXS in 2017. Collaboration between the two companies has grown steadily, from broad application of predictive analytics to moving into highly specific areas like pharmaceutical orphan drugs, allowing these companies to be highly prescriptive in their marketing.

MRP and TKXS have developed a white-label platform rooted in MRP’s core predictive technology, MRP Prelytix. The platform, TKXS Intent, provides enhanced marketing services and helps clients drive sales by uncovering hidden research behavior and engaging in specific marketing activities to acquire new customers. Moreover, TKXS Intent feeds the company’s specialized inside sales organization to drive quality and efficiency in reaching the right prospects for TKXS clients. Finally, the expanded partnership gives TKXS the ability to buy highly targeted media using the MRP Prelytix DSP and predictive insight platform. This allows TKXS to target companies and accounts at specific locations mapped to research.

Read More: Interview with Ray Zhou, Co-Founder at Affinity

“Where we are today would not have occurred without the combination of amazing technology from MRP and the dedication of our account team, who spotted the opportunity to open new channels for our clients and prospects,” said Steve Amedio, TKXS CEO. “When we demo the TKXS Intent Platform, our clients are amazed at the intelligence we can bring to bear to their sales and marketing efforts.”

Read More: Interview with Jeffrey Kofman, CEO and Founder at Trint

2 Comments
  1. Scrap Copper yard says

    Copper scrap industry knowledge Copper scrap handling Scrap metal processing
    Copper cable reuse options, Scrap metal reclamation and reprocessing facility, Copper scrap repurposing

  2. Copper granules production says

    Scrap Copper recycling center Copper scrap classification Metal waste reduction strategies
    Sustainable Copper cable recycling practices, Scrap metal valuation, Copper scrap refining methods

Leave A Reply

Your email address will not be published.