MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum
“MRP Prelytix Differentiates Itself in the ABM Market with Its End-To-End Approach That Spans the Complete ABM Cycle.”
MRP Prelytix, the only enterprise class predictive ABM platform, announced that Ovum, a market-leading data, research and consulting business based in the UK, named MRP Prelytix a leader among ABM platforms in its latest 2019 Ovum Market Radar Report: Account Based Marketing, noting that MRP Prelytix’s “thoughtful integrated use of artificial intelligence within ABM is going to create many opportunities for sales and marketing organizations to better engage with their target account portfolio.”
According to Ovum analysts, “MRP Prelytix differentiates itself in the ABM market with its end-to-end approach that spans the complete ABM cycle and with its pervasive use of AI to generate actionable insights.” Ovum attributed the highest scores to those providers with the most advanced capabilities across functional categories from marketing execution to pervasive use of AI: NLP and ML, as well as market execution capabilities including serving multiple B2B industries and global and regional support personnel. MRP emerged as the one vendor with the most rankings of “advanced capability” in almost every category.
“As the ABM vendor landscape continues to grow, enterprise marketing professionals need to find partners who are truly global, offer a robust service layer, and a scalable product,” says Kevin Cunningham, CEO of MRP. “This recognition continues to validate our mission to provide an always-on customer insights and engagement engine and leverage AI and Machine Learning to drive continual, measurable improvement for our customers.”
Additionally, the report further reinforces MRP’s versatility and focus on strategic partnerships by working with its customers to reactivate missed opportunities, paving the way for account-based engagement (ABE) strategies. Most recently, MRP Prelytix helped one of its clients generate $9M by reactivating stalled pipeline.