MYAVANA Debuts The Future of Hair Care at CES With New AI-Driven Hair Analysis Technology For The Hair Care Industry
Global consumers are set to benefit from a new scientific hair analysis tool that provides personalized hair care recommendations by beauty tech company, MYAVANA.
consumers who wanted to know the best products to purchase for their hair care regimen have relied on the 1A to 4C curl pattern chart to determine their hair type. The challenge, however, is that many consumers can’t identify their correct hair type, nor do they fit into just one category of hair types and hair needs. MYAVANA is building the future of hair care with its innovative hair analysis technology that takes Andre Walker’s Hair Typing System a step further by identifying the unique combination of textures and types that a person has, introducing a Unique HairID and digital hair profiles for every consumer. This solves a very complex experience for the textured hair community sparked by the natural hair movement over the past decade. MYAVANA also offers a Hair Strand Analysis Kit, often referred to as “23&me for your hair” which offers a comprehensive healthy hair care plan by physically analyzing consumer’s hair strands in a lab to identify the hair’s condition, comprised of its porosity, elasticity, density, and overall health. Virtual consultations and education are also provided by their team of Healthy Hair Experts comprised of cosmetologists, trichologists, and dermatologists.
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With a mission to transform the hair industry through science & technology, MYAVANA offers personalized hair care guidance through a combination of patented AI technology and customized hair care regimens. The company’s state-of-the-art hair analysis tool allows users to take a close-up image of their hair to access a scientific analysis of the strands and intelligently determine the right products to use. The tool’s image classifier AI, coupled with other filtration steps, provides a response that identifies the user’s unique hair type and texture, then matches it with the most compatible products in the market. An integrated AI Layer detects whether the user has any combination of Straight, Wavy, Curly, Coily, or Kinky hair type and Fine, Medium, or Coarse hair texture, including the percentage combination of each. This solves a frustrating problem for those with multiple textures that follow a mostly trial and error process. After this, it passes on the attributes to a recommendation engine to suggest the best products, ingredients, and regimens for their hair type and texture combination. At CES, MYAVANA also debuted their Amazon Alexa skill, following participation in the Black Founders Build With Alexa program, and showcased their B-B dashboards providing real-time data and analytics on the hair care market.
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Computer Scientist and Beauty Innovator, Candace Harris is the Co-Founder and CEO of MYAVANA, recognized as the pioneer of personalized hair care in 2016 on the Forbes 30 Under 30 List and saluted as this generation’s “Madame CJ Walker of Tech”. She blends her technology expertise with the cosmetology expertise of hair industry veteran Robin D. Groover who serves as Chief Hair Officer of the company, and recognized by generations of women for her extraordinary commitment to transformative chemical-free hair styling, inventions, and services. Over the years, MYAVANA has collaborated with several brands and recently launched a global partnership with Unilever, licensing its personalized hair care technology with its first Enterprise partner, expanding its reach to over 6 million visits per year on SheaMoisture.com. “It’s been an incredible opportunity to join forces with a market leader in this industry and innovate the hair care experience to better serve our personal hair needs and goals,” Harris says.
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