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Netrush Acquires AI Martech Platform Sellozo to Support Billions in Transactions

Netrush, the e-commerce accelerator partnering with premium brands providing teams, technology, strategy, and infrastructure to thrive on Amazon, has acquired Sellozo in a deal believed essential for supporting today’s digital-first brands. Sellozo is an AI-driven Amazon PPC software platform engineered to support, automate and optimize global growth, for sellers and vendors across the North American, European, and Asia-Pacific markets.

Netrush will build on the current Sellozo success of innovating to maintain a best-in-class automated ad platform and create new value for existing partners, whilst generating benefits for Sellozo clients in supply chain, creative, data analytics, finance, brand protection, and more. Currently, Sellozo has a team of experienced Amazon Sellers geared to help with everything, including campaign structure, targeting/bidding strategies, sales growth, and Advertising Cost of Sales (ACoS) management. Sellozo continues to acquire great clients and brands as a testament to its value as an effective tool in an increasingly crowded SaaS and managed services space where ROI is unclear.

Sellozo’s omni-sales/omni-marketing development of the platform is aligned with our view that brands need effective tools to engage with new, loyal and changing consumers.

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Netrush CEO and Co-founder, Brian Gonsalves says, “The days of blind investment and paying a share of spend are over.  With the acquisition of Sellzo alongside our current demand-side-platform advertising, creative and supply chain capabilities we have a truly integrated platform. Marketers can now use the Netrush platform for a full-funnel view including brand building, new customer acquisition, repeat customer experience, in-market PPC efficiency, in-the-box experience and loyalty.  It is a win-win for all involved.”

Sellozo CEO, Nic Delorme adds “Sellozo saw an opportunity in the market for greater effectiveness in advertising spend while increasing the transparency and accessibility for enterprise brands, as well as the growing number of successful seller entrepreneurs. Joining Netrush is a catalyst moment – combining our teams will spark a flurry of innovation and enhancements to both platforms, resulting in a comprehensive world-class e-commerce growth platform.”

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Gonsalves concludes “The ecosystem of e-commerce services is highly fragmented. A truly integrated advertising approach needs to work seamlessly with profitability, inventory availability, multi-channel data, and customer lifetime value data. The speed of decision-making and the dollars required mean that advertising can no longer be managed off to the side. When advertising actions are continually assessed through transactions then advertising investments can be assessed alongside the many effective levers for growth. Brands need to know where to spend the next dollar of investment and verify the effectiveness of that investment.”

[To share your insights with us, please write to sghosh@martechseries.com]

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