Bolster Expands Executive Leadership With Appointment of Young-Sae Song as CMO
Industry veteran brings proven marketing and security expertise to support rapid growth
Bolster, a deep learning-powered fraud prevention company protecting the world’s leading brands from counterfeit activity, announced the appointment of Young-Sae Song to chief marketing officer. Song has over 25 years of security and enterprise marketing experience, creating categories, and accelerating pipeline and revenue for SaaS business models. He will be responsible for building Bolster’s global go-to-market strategy, increasing brand awareness, product demand and corporate growth.
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“Young-Sae brings a unique combination of enterprise and security marketing expertise to Bolster,” stated Abhishek Dubey, co-founder and CEO of Bolster. “We needed someone with a broad understanding of not only developing strategic marketing initiatives, but executing against them successfully. He is a strong leader and will be a key contributor to drive our next phase of growth.”
Previously, Song was chief marketing officer for Menlo Security, where he built the marketing function from the ground up. He helped the company establish itself as a cloud security leader by driving demand and accelerating pipeline growth. Prior to Menlo Security, Song was the vice president of marketing for Artic Wolf Networks, where he helped propel their growth with best-in-class demand generation and marketing programs. Additionally, Song has held senior marketing positions at AMD, Vidyo, MegaPath and Ericsson.
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“Companies need to rethink their security strategy and start removing the threats on the Internet that threaten their customers and employees rather than trying to improve their defenses,” stated Song. “I joined Bolster because the company’s AI platform makes it easy for companies to protect their brand, maintaining brand loyalty, and increase revenues, which is even more important in today’s dynamic environment.”
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