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Michigan Manufacturers Association Adds Homethrive Caregiving Coaching Platform As New Strategic Business Service Offering

Platform addresses hidden eldercare caregiver crisis

Homethrive, the high-touch/high-tech family caregiving platform that integrates digital coaching and human support services for aging and eldercare navigation, guidance, and community experience, announced that the Michigan Manufacturers Association (MMA) will offer its nearly 1700 members and their employees access to the platform. Through Homethrive, MMA members and their aging loved ones will have access to support and information that improve outcomes for aging adults living at home and the working loved ones who support them. Offering Homethrive to its members builds on MMA’s commitment to securing a prosperous future for Michigan manufacturers through effective advocacy, meaningful education, and strategic business services.

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The U.S. is in the midst of a hidden caregiver crisis that impacts companies and employees alike, according to a survey from Harvard Business School. Inadequate caregiving support for employees, costs organizations millions of dollars in hidden costs through employee turnover and substantial productivity costs.

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“As our population ages and this caregiving crisis grows, the need to help employees who are caring for aging loved ones becomes more and more acute,” said John J. Walsh, President & CEO of the MMA. “We are pleased to partner with Homethrive to offer an innovative solution that will strengthen the manufacturing workforce and the ability of our industry to grow and compete.”

“Our goal at Homethrive is to help older adults live healthier and independently at home for as long as possible, while reducing the work, worry, and stress that family members, who are unpaid caregivers, face,” said Dave Jacobs, Co-CEO of Homethrive. “When you consider that one in five Americans is a caregiver [according to AARP’s 2020 Caregiving in the U.S.], it’s not surprising that an increasing number of organizations, like MMA, acknowledge the impact caregiving can have on the wellbeing of employees and how it affects their jobs when they are trying to balance work and family obligations. I am impressed with the MMA’s dedication to its cause and advancing its mission and am excited for the opportunity to support their membership.”

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