New York Credit Union Association (NYCUA) Selects Eltropy as Their Preferred Digital Provider

Eltropy, the leading digital conversations platform for community financial institutions (CFIs), announced it has been selected as the preferred provider and sponsor for the New York Credit Union Association (NYCUA). Eltropy will be presenting at the NYCUA convention in June 2023. The new Eltropy Video Verify solution allows credit unions and community banks to remotely verify the identity of their members before opening accounts, issuing credit cards, authorizing wire transfers, granting l**** and other high value-high fraud risk activities.

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Eltropy’s platform allows credit unions to create personalized member experiences for every interaction – whether in-branch or digital through any communication channel. It utilizes automation to respond to simple interactions 24/7, allowing CU staff to focus on higher-value interactions during business hours.

By partnering with Eltropy, the NYCUA is able to offer its members a trusted and proven solution for digital conversations that has helped more than 500 other credit unions enhance their member engagement. Eltropy is currently endorsed by more than 80 percent of U.S. credit union state and regional leagues and associations as well as by CUNA Strategic Services.

“With a long history of working with credit unions in New York state, we’re particularly excited to partner with the NYCUA to help credit unions across the Empire State improve their member engagement and member experience,” said Ashish Garg, CEO of Eltropy. “Our commitment is to provide credit unions everywhere with the best digital platform to deliver exceptional member experiences while optimizing costs and growing assets, and we look forward to joining the conversation to address the challenges and opportunities facing credit unions today.”

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Barb Lowman, President of CUNA Strategic Services, acknowledged that credit unions are currently encountering a number of obstacles in engaging their members. “These are high hurdles the credit unions are being required to jump, including an upsurge in call volumes and a lack of personnel,” Lowman said. “Eltropy, however, has developed a highly acclaimed digital conversations platform that can effectively tackle these issues. By providing virtual branch capabilities, through their platform, Eltropy is assisting the credit union industry in progressing and improving member satisfaction, which is so key to their success. Members can now communicate with credit unions in a manner that is convenient for them, at their preferred time and location.”

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