As part of its efforts to guard readers, brands, and democracies against unreliable news and information, NewsGuard has launched an ”Unreliable AI-Generated News Tracking Center,” cataloging the ways that generative AI has been deployed to turbocharge misinformation operations and low-quality content farms.
The tracking center, which is publicly available here, highlights NewsGuard’s reports, insights, and debunks related to artificial intelligence, including reports that identified Russian and Chinese state-media citing AI-generated text as authority to advance false claims. For example, China Daily cited ChatGPT for the falsehood that the U.S. operates a bioweapons lab in Kazakhstan to infect camels with a virus they would take with them when they migrate to China. The AI-generated website CelebritiesDeaths.com claimed that President Biden died in office.
Read: How AI NFTs Are Unlocking the Democratization of the Digital Economy
The tracking center also updates the number of “Unreliable AI-Generated News” websites (UAINs) that NewsGuard analysts have identified. These are low-quality news sites that are mostly or entirely produced by artificial intelligence and that operate with little to no human oversight. So far, NewsGuard has identified 150 UAINs, and its analysts will continue to update the tracking center as new sites and false narratives generated by artificial intelligence emerge. In May, when NewsGuard did its first count, the number was 49.
“One of the reasons we launched NewsGuard five years ago was because of the cheap and easy nature of content farms,” said NewsGuard co-CEO Steven Brill. “Today’s AI-generated ‘news’ websites are akin to the misinformation-spreading Macedonian content farms from a few years ago, with the distinction that these new sites cost even less to produce and can become even more prolific with the enhancements of artificial intelligence.”
AiThority: How Generative AI is Transforming Audio Content
“Most of these sites were created with the business model of generating revenue from programmatic advertising, which seems to be working. Brands don’t intend to place ads on these brand-unsafe sites, but the opaque system that operates programmatic advertising means these ads appear through ad-tech firms such as Google,” said NewsGuard co-CEO Gordon Crovitz. “No marketer intends to advertise on these sites, but ads will appear on these brand-unsafe sites unless brands access exclusion lists that include this newest example of misinformation.”
Latest Insights: Why Only AI and Data Analytics Can Stop Financial Criminals
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.