o9 Augments Its Digital Brain Platform With a Full Suite of Revenue Growth Management Solutions

By Business Wire On Feb 15, 2024

Already in use by many CPG and retail companies, this first-of-its-kind offering connects commercial and marketing data into the overall planning and decision-making processes

o9, a leading enterprise AI software platform provider for transforming planning and decision-making, announced that it has integrated a full suite of Revenue Growth Management (RGM) solutions into its AI/ML-powered Digital Brain platform, helping consumer packaged goods (CPG) companies and retailers optimize their commercial planning, tracking, predictions, P&L, and post-event analysis.

“There are so many external factors–from economic outlooks to consumer preferences–that have a direct impact on commercial and marketing initiatives”

o9’s next-generation RGM offering is the first of its kind, connecting commercial and marketing data to an organization’s overall planning and decision-making processes. Users benefit from full visibility into commercial and trade promotion initiatives; optimized consumer pricing, promotions, assortment and marketing investments; improved revenue forecasting and gap closure capabilities; and long-term strategic revenue planning processes.

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Today, some of the world’s largest retail and CPG organizations, including the multinational dairy brand Arla Foods, rely on o9’s RGM capabilities to optimize trade investments, simulate consumer responses, and align pricing strategies. o9’s unified platform also supports integrated business planning capabilities by seamlessly combining insights across pricing, promotions, assortment, and revenue forecasting into a cohesive plan that can be aligned to business-wide objectives and KPIs.

“There are so many external factors–from economic outlooks to consumer preferences–that have a direct impact on commercial and marketing initiatives,” said Chakri Gottemukkala, CEO and Co-Founder of o9. “It’s becoming increasingly critical for companies to be able to navigate a business environment that is growing more complex. As such, there is a significant need for an integrated RGM solution that is scalable, supports multiple planning capabilities and enables cross-department collaboration to help companies keep up with consumer demand and expectations. Our unique RGM offering allows teams across commercial, marketing, finance and supply chain functions to seamlessly collaborate, plan more effectively and improve the impact of their strategic commercial investments.”

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