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OpenAI Asks Faculty to Help Businesses Adopt Generative AI

Partnership to focus on securing real-world impact of OpenAI’s transformative technologies including ChatGPT and DALL-E, and doing so safely

Open AI has asked a UK AI firm to help its clients deploy its technologies, including ChatGPT and DALL-E, safely and responsibly.

Faculty’s role will be to evaluate, optimise and integrate OpenAI’s products, allowing the powerful baseline models to deliver maximum value to a client’s use case as part of a safe, transparent and robust solution.

Faculty is already helping customers such as NHS England, WebMD, Pharmanovia and Elastik evaluate, optimise and integrate OpenAI tools and realise their huge potential for businesses.

OpenAI has asked Faculty to be their first European partner as the roll out of generative AI by businesses gathers pace.

Faculty’s focus will be on securing real-world impact safely, helping businesses mitigate risks, bias or potential harmful use.

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The partnership will help OpenAI’s clients to ensure the safe and responsible deployment of technologies powering generative AI.

The race to deploy AI comes as businesses and governments begin to realise its potential. UK Prime Minister Rishi Sunak recently said “foundation models like ChatGPT are beginning to demonstrate remarkable abilities in language speech and images” and therefore “the race to create, develop and exploit these new technologies is global.” US and EU governments are also taking a keen interest in how the technologies are being applied.

As the popularity of generative AI accelerates, stories about OpenAI’s technology – including ChatGPT – have highlighted the transformative impact of AI to businesses and organisations.

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But if not deployed correctly and safely, generative AI carries risk of being ineffective or harmful.

Through the partnership, Faculty will help customers across a range of sectors power their decision making with OpenAI, and assist with evaluating, applying, customising and deploying generative AI models.

With expertise in natural language processing, computer vision, transformer architectures and large language models, Faculty will support businesses to access powerful pre-trained generative models and customise them to their business.

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The partnership will combine Faculty’s AI safety expertise and applied experience with OpenAI’s technology to enable customers to access, customise and apply cutting-edge technologies responsibly and ethically.

Zack Kass, Chief Customer Officer, OpenAI, said:

“We chose to work with Faculty because they understand OpenAI’s technology and its potential but also have the experience to ensure it is implemented successfully and safely. Generative AI is going to reshape the world in ways we can’t yet imagine, and we look forward to Faculty helping us on our journey to extend the benefits to businesses and their customers.”

Marc Warner, CEO and co-founder, Faculty said: 

“Artificial intelligence will reshape many parts of our lives – and it’s incumbent on businesses to ensure employees and customers benefit as much as everyone else. Yet whilst the benefits to productivity and wellbeing are vast, the risks are real. That’s why rolling out this technology in a safe, responsible way is vital – both to capture the benefits, and to build trust.”

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