OpenLens Launches AI Visibility Platform Built for Marketing Agencies, Already Used by 35+ Agencies

The AI visibility category has 24+ tools, most charging $400-$3,000/mo. OpenLens is the first built specifically for marketing agencies.

OpenLens has launched its AI visibility platform built specifically for marketing agencies. More than 35 agencies are using OpenLens to manage AI visibility for hundreds of brand clients across dental, legal, healthcare, B2B SaaS, financial services, and professional services verticals.

The platform launches as marketing agencies confront a discovery shift their existing tools can’t measure. ChatGPT now reaches 900 million weekly active users. Google AI Overviews reaches 2 billion monthly users. Pew Research found that when an AI summary appears in Google results, organic click-through drops by 61%. SparkToro and Datos data shows Google desktop searches per user fell nearly 20% year-over-year between 2024 and 2025, the first sustained decline of its kind since Google’s founding. Apple SVP Eddy Cue testified in May 2025 that Safari search volume had declined for the first time in 22 years.
The AI visibility category has expanded rapidly in response. Approximately 24 tools now compete in the space, most charging $400 to $3,000 per month for monitoring features that don’t address agency-scale workflows or provide the source-level data agencies need to act on. The dominant tools were built by SEO companies bolting AI tracking onto existing rank-monitoring products. OpenLens takes the opposite approach, built from the model side rather than the keyword side, by AI researchers rather than martech veterans.

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OpenLens runs hundreds of brand-relevant prompts across ChatGPT, Google AI, Perplexity, and DeepSeek, providing agencies with:

Competitive comparison. Agencies see where their clients appear versus competitors across each AI platform, by query, by attribute, by source. Not a visibility score in isolation, but which specific queries competitors are winning and why.
Source-level granularity. OpenLens shows which specific URLs, articles, and threads AI models cite when discussing a brand, not just the top-level domain. The difference between “we have work to do” and “we have three specific pages to fix on Monday.”
Custom prompts at scale. Agencies can run hundreds of location-specific or category-specific queries across many clients in a single workflow. The unit of work agencies actually do, not the unit of work demos are designed for.
Historical tracking. Visibility trends across all four AI platforms over time, so agencies can demonstrate whether their work is moving the needle.

OpenLens is free to start. A premium tier launches in May 2026, designed specifically for agencies managing many clients at once.
Founders Cameron Witkowski and Aman Bhargava are AI researchers with published work on language model behavior, prompting control theory, and prompt baking. The team’s research background, rather than a traditional SEO or martech background, informs how OpenLens measures AI visibility from the model side rather than the keyword side.

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