OSARO, Leader in E-commerce Robotics, Appoints Karim ElKatcha to VP of Hardware Engineering

ElKatcha’s varied industry experience and expertise in infusing human factors into opto-mechanical products equips OSARO to accelerate the evolution of its product offerings for precision pick-and-place use cases in e-commerce, fulfillment, and logistics

OSARO, a global leader in machine learning-enabled robotics for e-commerce, has appointed Karim ElKatcha as vice-president of hardware engineering. In this newly created role, ElKatcha will oversee the design and engineering of robotics systems as the company moves to accelerate the delivery of its piece-picking robotics to the rapidly growing e-commerce fulfillment industry.

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“OSARO is known for pushing the envelope on what industrial robots can achieve, and I can see enormous potential for expanding their capabilities in the e-commerce sector,” said ElKatcha. “As we look to liberate more workers from monotonous, dangerous warehouse jobs, our customers are asking for robots with the highest levels of sensibility, dexterity, flexibility and intelligence needed to identify and manipulate a wide array of SKUs.”

Before joining OSARO, ElKatcha was VP of hardware product development and mechanical engineering at FORME, where he collaborated with cutting-edge designer Yves Béhar on the company’s stylish home gym equipment. He worked at two of Silicon Valley’s top design engineering design firms, Osterhout Design Group and MOTO Development Group (acquired by Cisco), where his work has consistently centered on the confluence of optical technologies and advanced hardware design.

“Karim’s extensive experience in designing and delivering quality products will increase our execution speed and propel Osaro to its next commercial phase,” said OSARO COO Gabe Zingaretti.

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A native Californian, ElKatcha grew up in Silicon Valley. He studied undergraduate architecture and then received a master’s in civil engineering, both from UC Berkeley. He also completed the Management of Technology executive program at the Berkeley Haas School of Business. Connect with Karim ElKatcha

OSARO delivers best-in-class robotic piece-picking solutions for e-commerce where key challenges include high SKU inventories, complex packaging, and fragile items. In the rapidly evolving world of logistics technology, OSARO offers smarter automation, low-risk business plans, and its signature Hypercare support from concept exploration to onsite installation. OSARO’s intelligent robots enable goods-to-robot (G2R) use cases, where the greatest gains are yet to be made on the automated warehouse floor. Its machine-learning vision and control software provides the foundation for all its products.

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