Partnering for Success: Centercode Launches Program to Drive Revenue and Product Innovation With Resellers and Service Providers

Centercode, the leader in AI-powered customer testing, today announced the launch of Centercode Partners, a new program built to empower resellers, consultancies, and service providers to help their clients bring better products to market—faster.

The program enables Value-Added Resellers (VARs), solutions partners, managed service providers (MSPs), QA/UX consultancies, and product development firms to deliver Centercode’s advanced product testing platform and services to their customers. It features key initiatives focused on enabling, protecting, and incentivizing partner demand creation efforts including Silver, Gold, and Platinum tiers, offering competitive margins, co-marketing, deal registration, and hands-on enablement.

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“Product teams are under pressure to launch faster while hitting ever-higher quality expectations,” said Kevin Blakeborough, Chief Revenue Officer at Centercode. “We built this program to give partners a profitable, turnkey solution they can offer to meet that challenge. When our partners win, our customers launch better products.”

Through the program, partners gain access to:

• Competitive reseller margins and tiered benefits
• Sales enablement resources and demo environments
• Dedicated onboarding and pre-sales support
• Access to Centercode’s global tester community, Betabound
• Market development and co-branded campaign support

Centercode’s platform is used by leading product teams to accelerate user feedback, reduce manual testing effort, and uncover deep insights through structured, AI-driven customer validation. By joining the program, partners can expand their service offerings, grow recurring revenue, and provide measurable impact for clients launching hardware, software, or connected products.

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“The demand for smarter testing solutions is growing across every industry,” added Blakeborough. “We’re thrilled to bring our technology and process to market through partners who already have trusted relationships with the teams building tomorrow’s products.”

Centercode is now accepting applications from U.S.-based partners, with an initial focus on SMB-serving firms in Consumer Tech, Fintech, and IoT.

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