Pega and Tealium Partner to Integrate Customer Data with AI-Powered Decisioning for More Ethical and Empathetic Customer Interactions
Pegasystems the low-code platform provider empowering the world’s leading enterprises to Build for Change announced a new partnership with Tealium, an industry-leading customer data platform (CDP). This partnership enables connectivity between Pega Customer Decision HubTM and Tealium Customer Data Platform so brands can leverage first-party behavioral data and AI-powered decisioning to deliver relevance and empathy during every customer interaction.
AiThority Interview Insights: AiThority Interview with at Brian Sathianathan, Co-Founder and CTO at Iterate.ai
Brands need the right tools to meet ever-changing regulations while ensuring the ethical use of AI and customer data to earn and maintain their customers’ trust. To do so, organizations can enhance existing CDPs – which collect, enrich, manage, and implement critical customer data – with AI capabilities that analyze that data and surface personalized and contextual insights to improve outcomes, benefiting both customers and brands. Combining the power of Tealium’s CDP with Pega Customer Decision Hub helps organizations optimize first-party data to glean a more holistic view of their customers, optimize interactions, and deepen relationships using explainable AI that has the customers’ best interests at the center.
This partnership builds on Pega’s recent announcement of Pega Customer Data Connectors, which enable clients to connect leading CDPs with Pega Customer Decision Hub – Pega’s always-on ‘brain’ centralizing AI-powered decisioning across inbound, outbound, owned, and paid channels. This newest connector integrates seamlessly with Tealium’s CDP, which identifies and curates behavioral data from online and offline channels while maintaining compliance with personally identifiable information (PII) laws and geographical regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Tealium builds customizable customer profiles by combining real-time data and events with offline data, which can transfer to Pega Customer Decision Hub in real-time, providing insight around an individual’s propensities, behavior, and needs.
Read More about AiThority Interview: AiThority Interview with Thomas Kriebernegg, Managing Director & Co-Founder at App Radar
Tealium joins the growing list of CDPs with full Pega Customer Decision Hub integration, including Adobe, Celebrus, and Zine One. This further empowers clients with the freedom to activate customer insights across channels in real time using their data platform of choice.
Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Its turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure.
Latest AiThority Interview Insights : AiThority Interview with Joshua Wilson, Commercial Director, JAPAC at Crimtan
[To share your insights with us, please write to sghosh@martechseries.com]
Comments are closed.