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Pega to Integrate New Generative AI Technology to Accelerate Low-Code App Development and Improve Customer Engagement

 Pegasystems  the low-code platform provider empowering the world’s leading enterprises to Build for Change, announced plans to extend its use of AI in its platform with a set of new generative AI capabilities across Pega Infinity. Powered by generative AI models like those behind OpenAI’s ChatGPT, Pega is designing these features to enable users to use generative AI with enterprise governance to complete tasks using simple natural language prompts – from “generate a report” to “refine this o**** copy” to “build an application.” This will help turbocharge user productivity with new levels of speed, intelligence, and ease of use.

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The largest enterprises in the world rely on the Pega Infinity low-code platform to drive personalized engagement, streamlined service, and optimized workflows at scale. By integrating Pega Infinity with generative AI services, Pega will transform how users experience its platform, make it even easier to use, and further unlock its power. Combined with Pega’s industry-leading AI-decisioning and workflow automation capabilities, Pega plans to make generative AI ‘enterprise-ready’ to help organizations reach their business goals faster across a range of possible use cases, including, for example:

Application development: A developer may ask App Studio to “create an application for a home loan” and then quickly select from a list of suggested auto-generated stages and workflow steps to generate a new application. Users may generate test data in seconds, saving developers days of unnecessary work. Combined with Pega’s existing low-code capabilities, generative AI can help organizations build applications and workflows even faster.

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  • 1:1 customer engagement: A marketer may ask Pega Customer Decision Hub to “refine this mortgage r******** o**** to better interest a millennial audience” to reach a customer segment not typically addressed in the existing treatment options. This helps marketers increase engagement r**** with untapped audiences in a quick and low-cost way.
  • Operational insight: A manager may ask their Pega application to generate a chart from their operational data to “show me all orders placed by state, by month,” helping leaders gain i****** visibility and insights across their end-to-end workflows.

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Pega’s approach to generative AI incorporates auditing and human approval that are hallmarks of Pega’s platform. This managed architectural foundation provides organizations with safety, security, and reliability for the enterprise. IT managers will be able to integrate client-specific generative AI APIs into Pega Infinity and centrally manage licenses and controls to give clients flexibility to add existing or emerging generative AI APIs. Pega will allow for all AI-generated text to be reviewed, edited, and approved by authorized staff to mitigate the risk of inaccurate or biased text from being exposed to customers.

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[To share your insights with us, please write to sghosh@martechseries.com]

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