Perfect Corp. & Nolcha Shows NYFW Bring AR & AI to the NYFW Runway with an Interactive Beauty & Fashion Accessories Try-On Experience in YouCam Makeup
Perfect Corp., leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, is excited to team up with Nolcha Shows NYFW to create a unique New York Fashion Week beauty and fashion experience. The interactive AR-powered experience brings top fall beauty looks and featured statement accessories from featured independent designers to life through virtual beauty try-ons in the award-winning YouCam Makeup app.
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“We are excited to partner with the innovative minds behind the Nolcha Shows to elevate the New York Fashion Week experience to the next level, offering fashion lovers the chance to immerse themselves in the glamourous looks through virtual AR beauty try-ons”
Virtual Try-on of the Exclusive NYFW Looks by Nazranaa, Kaiane Designs, and Høst & Vår
The exclusive New York Fashion Week runway collection features three beauty looks and accompanying fashion accessories inspired by the stylish collections of indie Nolcha designers Nazranaa, Kaiane Designs, and Høst & Vår. The featured looks range from bold brows and smoldering eyes inspired by Nazranaa’s feminine, fierce styles; to warm, glowing skin and petal pink lips to match the playful palette of Høst & Vår; to bronze skin and radiant highlights to reminiscent of the classic elegance of Kaiane Designs. Fashion fans can experience the glamour of New York Fashion Week with a tap of their mobile phones through true-to-life beauty and fashion accessories try-ons, including stylish sunglasses and statement earrings, in YouCam Makeup.
Immersive Nolcha Experience with Virtual Try-on
“We are excited to partner with the innovative minds behind the Nolcha Shows to elevate the New York Fashion Week experience to the next level, offering fashion lovers the chance to immerse themselves in the glamourous looks through virtual AR beauty try-ons,” says Perfect Corp. CEO, Alice Chang. “It’s an exciting opportunity to seamlessly marry the capabilities of AR and AI with the glamour of the fashion and beauty industry, bringing an authentic New York Fashion Week experience to audiences around the globe.”
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“We’re proud to partner with Perfect Corp. to introduce interactive AR try-ons to the runway beauty experience and offers fans an immersive new way to experience the glamour of the Nolcha Show,” says Arthur Mandel, Co-founder of The Nolcha Shows NYFW. “The YouCam Makeup app experience is wonderful way to further showcase our talented roster of independent designers and share their creative vision with a larger global audience.”
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The Nolcha runway show will take place at 3 World Trade Center on September 13th, from 2 PM and 6 PM ET. The event is followed by Web3 and Metaverse programming on September 14th from 12 PM to 5 PM ET, featuring insightful panels and presentations with industry leaders across fashion and technology. Perfect Corp.’s Chief Marketing Officer, Adam Gam, will join the “Community is the New Fashion Culture” panel at 5:30PM ET, hosted by The Fashion DAO, and speak to the future of fashion tech and the AI and AR digital technologies ushering in the era of Web 3.0 in fashion.
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