Petco Selects TCS Optumera to Drive its Intelligent Merchandising Strategy

Tata Consultancy Services’ Merchandise Optimization Suite to Help Petco Localize and Right-size Store Spaces and Curate Shopper-centric Omni-channel Experiences

Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, has been selected by Petco, America’s leading pet specialty retailer, to deploy TCS Optumera™, an AI-powered merchandise optimization suite.

TCS Optumera leverages the power of AI and machine learning to localize and right-size store spaces, curate shopper centric omni-channel experiences, anticipate competitor pricing strategies in real-time, and enable optimal price recommendations. The suite is a part of TCS’ Algo Retail™ approach that enables retailers to seamlessly integrate and orchestrate data flows across the retail value chain, harnessing the power of analytics, AI and machine learning to unlock exponential business value.

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The combined power of TCS’ Business 4.0™ thought leadership framework and TCS Optumera will enable Petco’s merchandising team to hyper-localize and optimize their store products and space strategies in an integrated way, with greater speed and precision in decision-making. The suite will enable Petco to differentiate itself in the market and gain competitive advantage, while delivering an improved end-to-end customer experience.

“Petco is re-imagining our merchandising strategy leveraging TCS Optumera, to support a seamless omni-channel shopping experience for our customers,” said Mike Nuzzo, Chief Operating Officer, Petco. “Optumera is expertly designed to help enhance the speed of critical merchandising decisions, like floor space and assortment mix, to improve the overall customer experience.”

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“TCS Optumera will enable Petco to harness the power of Algo Retail to embrace a more shopper-centric, data-driven merchandising strategy and digitally transform into a Business 4.0 enterprise,” said PC Thomas, Head of Retail, North America – S&W, TCS. “We are excited to deepen our longstanding partnership with Petco, enabling it to improve customer focus, extend its market leadership, and accelerate business success.”

TCS has been a strategic partner to Petco for more than eight years, delivering quality services and solutions including, retail and merchandising products, IT services, infrastructure services, and business process services, all to help Petco continue to be a market leader in a competitive space and deliver a superior experience to pet parents.

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