Pointskash and the Coupon Bureau Announce First Ongoing AI (8112) Universal Coupon Deployment in C-Stores in the US

PointsKash,a disruptor in financial technology known for developing a simple-to-use mobile application giving consumers access to unique payment, reward, and spending experiences, announced a new strategic agreement with The Coupon Bureau, a Dallas-based non-profit organization which manages a centralized data exchange connecting stakeholders to the new Universal Coupon industry standard. Working together to leverage PointsKash’s core systems and relationships, PointsKash and The Coupon Bureau will introduce the first AI (8112) deployment in the convenience store (C-store) space and expect to be live in more than 1000 locations throughout the United States by Q1 of 2024. The initiative will revolutionize how consumers receive and redeem coupons, delivering hyper-targeted high utility coupons and incentives never previously offered on the goods consumers really want to purchase.

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“We are thrilled to be one of the first to introduce a frictionless environment for digital coupons in C-stores. This new offering will bring consumers and manufacturers closer together,” says Steve Janjic, CEO, PointsKash,

Historically, the C-store space has been underserved by the rewards and loyalty space. However, PointsKash will change all that with its universal loyalty and rewards program augmented by hyper-targeted high utility digital coupons and incentives designed to highlight the value C-stores bring to a community. Consumers will be able to redeem their CPG offers at PointsKash retailers and directly via PointsKash by downloading the proprietary mobile app and opting into coupons and incentive offers.

100 percent manufacturer-funded coupons did not exist universally in the C-store space—until now. AI (8112) coupons are universal, single-use coupons validated in real-time through The Coupon Bureau’s Universal Positive Offer file. Although the initial version of the industry solution was delivered via mobile, the AI (8112) coupon standard is viable in any medium, including paper, which has been successfully implemented in many of the campaigns executed to date.

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“We are so excited to be working with PointsKash to bring universal coupons to their merchants and shoppers in the convenience retail environment. Shopper behavior is ever-evolving, and bringing 100 percent manufacturer-funded coupons to the C-store space is a win-win for both merchants and manufacturers alike. Our CPG constituents are very much looking forward to distributing offers beginning in 2023,” says Jeff Hudson, Chief Information Officer, The Coupon Bureau.

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