Redcloud Is Using Generative AI to Unlock the Future of B2B Commerce in Emerging Markets

Almost half of the growth in the FMCG industry over the next 3 years will take place in Emerging Markets outside of China. It’s a $1 trillion dollar opportunity for brands that can successfully navigate these markets. RedCloud Technologies, the company behind the world’s first open commerce platform are bringing the latest in generative AI technology to help businesses further seize this sizable opportunity.

RedCloud has made a number of new AI expert hires and has formed several partnerships with cutting-edge AI companies. They now have number of updates to their intelligent open commerce platform in progress which include:

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• Powering their search and order functionality with large language models to reduce friction
• Creating a new level of AI driven microtargeting for in-app campaigns and promotions
• Utilising machine learning to create highly advanced predictive analytics
• Augmenting their data processing operations with AI powered optimisation tools

For most businesses in the FMCG market, the ability to buy and sell efficiently is key. But in EMDEs – the areas that also have the greatest growth potential – barriers remain. RedCloud’s current platform has already created a fairer, more profitable trading system, bringing over 300,000 local merchants online for the first time, allowing them to trade instantly with their distributors and FMCGs. Their latest updates will go one step further, by fusing their search functionality with LLM’s, they will reduce the time spent ordering by over 80%. This frees up time local retailers could be using to trade in the digital economy.

It’s not just local retailers who will benefit though from the upcoming updates to the RedCloud platform. FMCG brands and distributors are also set to reap the benefits of RedCloud’s commitment to generative AI. Price volatility means businesses are often hard-pressed to keep up with the macroeconomic changes affecting their markets. RedCloud is therefore undertaking several updates to its existing dynamic pricing tools.

Their real-time data insights powered by machine learning creates automated pricing recommendations that could increase a company’s revenue by around 15%. They are also developing AI into their insights tool to allow for the creation of highly accurate predictive analytics. This will enable companies to further improve their forecasting with confidence, remaining ahead of macroeconomic curves and market trends.

RedCloud is also using generative AI to help companies reduce their advertising costs. FMCG brands can spend anything between 5%-15% of their operating budget on advertising, however on traditional channels, 90% goes unseen and conversion rates are continuing to reduce. RedCloud is supercharging its search and promotions tool  with machine learning to further improve its targeting capabilities, allowing for micro-segmentation of audiences and campaigns. This will allow companies to create more efficient and effective digital advertising campaigns, allocating spend only where it’s truly valuable.

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Justin Floyd, founder and CEO of RedCloud, comments: ‘The future of B2B commerce is open and  conversational. This overcomes the lack of trust in traditional and big tech e-commerce platforms, enabling users to place orders in a familiar way and build sustainable relationships with sellers – regardless of whether there’s a human on the other end or not. ‘

RedCloud’s AI lead Daniel Chada, adds: ‘Generative AI, which includes technologies like Generative Adversarial Networks (GANs) and language models like ChatGPT, can play a significant role in addressing the challenges of digitising B2B commerce. Managing user experience, data integration, security, privacy, and regulatory compliance, it provides a simple yet sophisticated solution to the most pressing problems faced in the FMCG space. And one that can be easily adopted in emerging markets.’

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