SetSail Announces Revenue Acceleration Programs To Align Sales Behaviors With Specific Growth Objectives

By AIT News Desk On Jun 15, 2021

Silicon Valley Startup Improves On Its Industry-leading Revenue Execution Platform With A Host Of New Ai And Workflow Enhancements

SetSail, the Revenue Execution platform for sales, has launched a library of machine learning powered Revenue Acceleration Programs that extend its intelligent signals engine. Combined, these two products form a complete solution for driving predictable revenue growth for B2B businesses and digitally transform their sales processes.

“The key benefit of these programs is that they are built on a customizable intelligence layer of 400+ signals”

“Despite the maturity of the CRM space, running efficient sales programs has always been the Achilles heel of revenue organizations,” said Haggai Levi, the CEO of SetSail. “By introducing a new layer of program management on top of SetSail’s intelligent signals, we are making it easy for sales managers to guide their teams towards in-quarter goals. Just like ABM ushered us into the age of programmatic marketing, Revenue Acceleration Programs ensure teams can rally around specific growth objectives — with clear accountability and higher impact on key behaviors.”

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Each Acceleration Program is an intelligent workflow designed to improve key sales outcomes. The initial programs that come in SetSail’s out-of-the-box library are:

Always-on Sales Performance programs like “Ramp Time Acceleration,” “Improve Linearity,” and “Skills Improvement”
Project-based Market Booster programs like “Shift to New Buyer,” “Follow a New Sales Play,” and “Adopt a New Sales Methodology” (e.g. MEDDIC)

“The key benefit of these programs is that they are built on a customizable intelligence layer of 400+ signals,” said Bert Lui, Chief Product Officer of SetSail. “These signals connect to a 360° view of all the interactions a sales rep has with the customer and can track and reward reps at a very granular level.”

Another benefit is how these programs automate manual entry. In addition to instant dashboards and notification workflows, every time a rep has a conversation with a new customer, their contact — and all the context of the conversation — gets created immediately in the CRM, saving teams countless hours of administrative work.

“With 5,000+ empowered sales users and 2M+ program outcomes delivered already, SetSail is disrupting how modern revenue leaders run their business,” said Leyla Seka, partner at Operator Collective. “Revenue Acceleration Programs are a major step towards fully automating B2B sales.”