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Smartology to Join Department for International Trade (DIT) Trade Mission to USA


Smartology, the contextual Adtech platform, has been selected by the Department for International Trade (DIT) to join a trade mission to AI Summit New York 3 to 7 December 2018.

The DIT trade mission is focused on companies with a unique AI or machine learning (ML) product offering for the US market and experience working with US clients.

Smartology is one of only 11 AI tech companies selected by the UK government to showcase their cutting edge technology in the US. The trade missions will provide an opportunity to:

  • meet with US corporations
  • connect with influencers in the New York tech community
  • gain valuable insight into doing business overseas

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Smartology has developed a proprietary machine learning and natural language processing platform which semantically profiles the world’s most premium news matched against branded content from 120 of the world’s largest B2B brands.

Their SmartMatch solution allows brands to match their thought leadership with pinpoint precision alongside contextually relevant premium publisher articles resulting in record engagement.

Smartology’s media partners include Financial Times, The Economist, The Wall Street Journal, Business Insider, Handlesblatt. Smartology’s 70 premium media partners include PwC, Blackrock, Morgan Stanley and Microsoft.

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Mark Bembridge CEO, Smartology says: “Trade missions such as this are vital in helping us to forge a network in the target country and act as a door opener to US businesses and the wider tech community. The AI Summit provides us with an opportunity to not only demonstrate our technology, but also to bang the drum for British tech.”

Now in its third year in New York, the AI Summit hosts more than 3,000 attendees with insight into AI solutions spanning all industry sectors and offers participants multiple business-building opportunities.

Previous trade missions have seen UK companies learn best practices about US expansion strategy, generate sales in the US market, and network with top-level industry executives. The 2017 mission to the AI Summit led to immediate benefits for UK participants.

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