SugarCRM and sales-i Announce Strategic Partnership to Provide Predictive B2B Sales Intelligence, Unlocking Newfound Revenue Opportunities

The Collaboration Supercharges B2B Sales Performance in the Manufacturing, Wholesale, and Distribution Sectors via Artificial Intelligence and Machine Learning

SugarCRM, provider of the award-winning AI-driven CRM platform, announced a new partnership with sales-i to improve business-to-business (B2B) sales performance within the manufacturing, wholesale, and distribution sectors via enhanced customer insights, analytics, and intelligence, powered by artificial intelligence and machine learning.

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“This collaboration combines the power of two leading software vendors to bolster sales innovation and results”

In the current economic climate, making data accessible and easy to understand to sales is crucial to competitive advantage. The sales-i cloud-based sales intelligence platform allows sales professionals to identify and target high-quality sales opportunities within their existing customer base. Equipped with customer buying behavior alerts, salespeople can make insightful, personalized, quick business decisions, realizing repeat sales, reducing customer attrition, and maximizing profit margins.

The software identifies hidden cross-sell and upsell opportunities within a customer based on previous sales patterns to help unlock the next deal. Following purchase, sales-i calculates the probability of the order of an associated product, giving salespeople insights on additional revenue opportunities.

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These real-time sales insights are delivered as opportunities to the Sugar dashboard, with valuable insights such as a confidence score of the opportunity’s accuracy and potential value. Sugar integration with sales-i centralizes access to sales analytics for every customer, sales team, branch, and product instantly. This is especially beneficial for sales in industries such as manufacturing and logistics, that have extensive product catalogs and myriad product groups where technology can play a vital role in detecting buying patterns.

“The Sugar and sales-i collaboration offers unprecedented sales intelligence and next-best-action guidance centered on the buying behaviors unique to B2B customers within the manufacturing, wholesale, and distribution sectors,” says Clint Oram, SugarCRM Chief Strategy Officer and Co-Founder. “If your company sells tens of thousands of products across thousands of customers, then this is a must-have solution to deliver revenue growth and customer satisfaction.”

“This collaboration combines the power of two leading software vendors to bolster sales innovation and results,” says Paul Black, sales-i Founder. “Sales professionals can now enjoy a stream of timely, relevant sales insights spanning multiple products from within the Sugar platform to help businesses sell smart, every day.”

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