Syneos Health Expands Strategic AI Partnerships to Advance Commercial Precision Performance

Syneos Health announced new and expanded strategic partnerships that strengthen its cutting-edge, AI ecosystem. These innovative solutions represent best-in-breed technologies that help biopharma companies deepen healthcare provider (HCP) engagement and accelerate commercial precision performance.

Syneos Health is optimized for speed – embedding AI into real workflows so teams can make faster decisions, execute with precision and keep patient progress moving. The Syneos Health AI-ecosystem is already delivering proven value and is based on a deep commitment to customer co-creation to shape the future of healthcare.

“We’re deploying AI where it drives measurable outcomes – helping clients optimize what works, predict what matters and automate execution to improve brand performance,” said Stephen Hoelper, Global Head, Commercial Product, Syneos Health. “In the HCP space, that means faster decisions, more effective engagement and stronger launch and market results.”

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Turning HCP Engagement Into a Commercial Advantage
These partnerships advance Kinetic™, Syneos Health’s commercial intelligence engine. Launched in 2020, Kinetic connects and harmonizes proprietary and partnership intelligence. The system continuously learns and adapts, converting deep domain experience into actionable insights that strengthen HCP relationships, triage scientific discussions and speed complex decision making. Enhanced AI capabilities include:

• Real-Time Field Intelligence to Drive HCP Engagement: Partner KAI Conversations, an AI-powered conversation intelligence platform used by 10 of the top 20 global pharmaceutical companies, transforms field interactions between sales teams and HCPs into structured, actionable intelligence. The platform provides individualized coaching for sales representatives while generating aggregated brand and customer insights for commercial and medical leaders to optimize messaging and strengthen HCP relationships.
• AI Powered Field Teams Deliver Always-On Engagement: Syneos Health has deployed Sageforce’s AI-powered field team – AI MSLs, field reimbursement managers, nurse navigators and virtual sales representatives – all built specifically for life sciences and healthcare by experts in AI and neuroscience. This hybrid engagement model increases reach, frequency and impact. For example, AI MSLs proactively engage HCPs with approved scientific content, generating actionable insights in real time and seamlessly triage deeper scientific discussions to expert human MSLs.
• Causal AI Agents to Scale Data Science: Through causaLens, Syneos Health has deployed data agents across commercial operations that help customers move beyond correlation to make faster, more confident commercial decisions. Agents support smarter HCP targeting and scoring, engagement optimization, territory design and planning, and continuous optimization of channel mix, media and execution. Powered by causal reasoning, these agents deliver trusted, explainable, production-ready insights in high-stakes, highly regulated environments like pharmaceuticals and healthcare.

These innovations further complement Syneos Health proprietary intelligence offerings including Mindset Engine, a first-of-its-kind behavioral intelligence system designed to understand how HCPs make decisions. Drawing upon evidence-based behavioral drivers from nearly 14,000 HCPs across more than 30 specialties and multiple countries, it helps marketing teams tailor targeting, messaging and engagement strategies based on distinct HCP mindset types.

By integrating advanced AI across its industry-leading commercial suite, Syneos Health is setting a new standard for speed, precision and personalization – modernizing how brands launch, engage HCPs and perform in market.

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