Technology and Social Media are Changing Recruitment and Diversifying the Workforce

Human resources management has undergone significant transformations over the last few years due to the advent of technology, social media, and artificial intelligence (AI). These new tools have revolutionized the way businesses recruit, hire, and manage talent. Companies can now leverage these tools to make the recruitment process more efficient, cost-effective, and to diversify their workforce. For example, AI can analyze job postings and candidate resumes to identify language patterns that are more likely to lead to successful hires. Social media platforms have also become powerful tools for recruiting and engaging with potential candidates. Companies can use social media to promote their employer brand, showcase their culture, and reach a wider audience of candidates. One of the biggest advantages of these new tools is that they can make it easier for businesses to hire the right people. Automated resume screening can quickly identify candidates who meet the job requirements, while video interviews can give employers a better sense of a candidate’s personality and communication skills. Professional Diversity Network.

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Another benefit of these tools is that they can help companies diversify their workforce. One way businesses can use technology and social media to diversify their workforce is by leveraging online job boards and platforms that cater specifically to underrepresented groups. For example, there are job boards and platforms focused on connecting employers with women, people of color, LGBTQ+ individuals, and people with disabilities, among other groups. By utilizing these platforms, businesses can reach a more diverse pool of candidates who may not be actively looking for job opportunities elsewhere. These platforms often have features that help reduce bias in the recruitment process, such as blind resume screening and diversity metrics that track the demographics of applicants and hires.

PDN has collaborated with Kappa Delta Chi Sorority and Lean In Latinas to launch easy-to-access job boards for members of these organizations. The PDN partner network includes over 30 job sites and organizations supporting diverse talent.

“Adding Kappa Delta Chi Sorority and Lean In Latinas expands our reach in the Latina community. We’re thrilled to welcome these partners to the network and look forward to creating new opportunities for their members,” said Russell Esquivel, SVP of PDN.

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After successful job events in Chicago and Boston, PDN is hosting six virtual, hybrid, and in-person career fairs for diverse professionals this summer. These events are co-sponsored with partners that include the National Urban League, NAACP, Delta Sigma Theta Sorority, INC., Kappa Alpha Psi Fraternity, and Alpha Phi Alpha Fraternity, Inc., and Sigma Gamma Rho.

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