TechRound Features NEWMEDIA.COM Founder and CEO Steve Morris on Enterprise AI Strategy: Cautions Against Over-Automation

TechRound, the UK’s fastest-growing tech and startup news platform, recently published a feature article titled “Can Companies Automate Their Way Out of Decline?”, spotlighting expert insights from Steve Morris, Founder & CEO of NEWMEDIA.COM, a leading digital performance and strategy agency.

The article examines whether artificial intelligence and automation can meaningfully reverse operational stagnation and features Morris as a primary source on the strategic and structural risks of AI misuse.

Morris’s contribution grounds the conversation in practical business logic.

“Don’t automate a broken business model,” he cautions. “Automating a broken business model just makes it decline faster. The winners are the people who begin by looking hard at the business they’re in. Let the business model drive technology.”

Also Read: AiThority Interview With Dmitry Zakharchenko, Chief Software Officer at Blaize

Morris also recounts a recent enterprise case where automation replaced senior planners, leading to a 27% increase in fulfillment errors – a costly lesson in what happens when AI is implemented without adequate operational alignment.

AI is no longer a single-discipline concern. It affects how your systems scale, how your teams operate, how your customers convert, and how your business defends itself competitively.”

— Steve Morris, Founder and CEO of NEWMEDIA.COM

“AI is powerful,” Morris explains, “but without the right scaffolding, it can make bad decisions at scale.”

A Growing Track Record in AI-Led Business Strategy

This latest feature marks another national spotlight for NEWMEDIA.COM, which has increasingly earned recognition for combining technical depth with business intelligence.

From SEO and performance marketing to infrastructure hardening, enterprise UX, and advanced automation, the agency continues to guide clients through the complexity of the modern digital ecosystem.

While some agencies approach AI purely from a technical standpoint and others purely through marketing, NEWMEDIA.COM bridges both, helping clients translate algorithmic innovation into real-world revenue. Their work spans use cases such as AI-enhanced lead generation, intelligent customer journey modeling, infrastructure-as-code deployments, and hybrid content/ops workflows that blend visibility with velocity.

“AI is no longer a single-discipline concern,” said Morris. “It affects how your systems scale, how your teams operate, how your customers convert, and how your business defends itself competitively. Our job is to ensure that clients aren’t just buying AI; they’re benefiting from it.”

The TechRound feature affirms this multidimensional expertise, highlighting not only Morris’s clarity on AI adoption, but also the firm’s broader value proposition: strategy-first execution in a rapidly evolving business environment.

Also Read: Neuro-Symbolic AI Cities – Designing “Thinking Cities”