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The A-Z on Transforming Content: What is Generative AI?

Generative AI is packed with limitless possibilities and is rapidly becoming a poised yet intriguing technology helping numerous industries enhance their creative niche and develop new content in different forms. Generative AI also known as GI, brings together the power of artificial intelligence and machine learning to create and personalize short as well as long-form content. With the constant technological evolution, GI’s approach has also explored a variety of machine learning techniques including deep learning, Generative Adversarial Network (GAN), and transformers.

The world silently watched and stood in awe when smart bots like Midjourney Bot and Stable Diffusion emerged on the map and instantly created images with text prompts. This was back in 2022, but as of today, companies are adopting this wondrous technology to produce an array of content like podcasts, musical compositions, graphics, art, videos, etc. DeepMind’s Alpha Code (GoogleLab), OpenAI’s ChatGPT, GPT-3.5, DALL-E, MidJourney, Jasper, and Stable Diffusion are some of the popular Generative AI tools.

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Technically, the concept of Generative AI started becoming popular way back in 2014 when GANs created images from noise maps. But sometime in 2017, GI further improved its efficiency by imbibing the power of transformer, a deep learning technology that helps to read, translate, and even summarize texts right from the scratch.

From producing high-quality SEO articles from scratch to generating stunning logos of companies within seconds, today, every business, and every industry is benefitting from Generative AI’s potential. To understand GI’s true impact on industries, we are focusing on the wonders of Generative AI.

Wonders of Generative AI

Generate Faster, Personalized Content

Let’s take the case of a company that is experiencing low engagement on its website. How can the owner take the help of Generative AI to change this situation? In this case, GI can help to create customized content as per the target audience at a much faster pace. And this in turn will help improve clicks and further amplify sales conversions.

Create a Brand-new Design

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This AI tool can help in creating new products purely based on specific features. This will pave the way for manufacturing a whole range of innovative products which otherwise couldn’t have been possible using traditional design methods.

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Create Marketing Campaign

In the marketing and advertising world, Generative AI can enable companies in creating new advertising and marketing campaigns completely based on desired outcomes. This can enhance the quality of marketing efforts and better the impact.

Speed up Medical Research

In the healthcare industry, Generative AI can create new hypotheses for medical research, which can further lead to quicker progress.

A report stated that Ai investment, globally speaking, jumped from $12.25 million in 2015 to a promising $93.5 billion in 2021, and by 2028, the market projection is expected to touch $422.37 billion. In fact, over $2 billion has already been invested in GI.

In conclusion, the technological world of Generative AI is rapidly evolving and expanding, and it’s crucial for business owners, CEOs, and leaders to observe and discover different ways to adopt this marvelous technology into their companies. The first step towards working with Generative AI would be identifying the problem and then investing in the appropriate AI tool/ technique for resolution.

To share your insights with us, please write to sghosh@martechseries.com.

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