ThroughPut Introduces New Multidimensional Customer Segmentation Capabilities Powered by AI 

ThroughPut the Industrial AI Supply Chain pioneer announced the addition of powerful customer segmentation capabilities aimed at helping its customers plan, manage, and fulfill demand more effectively.

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Currently, businesses largely segment customers based solely on a single variable, such as volume or sales, and only on an annual basis. As a result, they not only do not have a current and an in-depth understanding of their customers, they also lose out on considerable sales opportunities and market share. ThroughPut’s Customer Segmentation capabilities allows companies to systematically examine individual customer contributions to overall revenue to rapidly identify the highest and lowest performers based on an AI-powered analysis of several factors defined by the business during the setup. This helps achieve a multidimensional segmentation of customers.

ThroughPut enables businesses to adopt a real-time, holistic, and relevant strategy to analyzing customer data – current and historical, both – to accurately predict buyer behavior and relationship health. This helps businesses better allocate precious resources in the most effective and efficient manner to drive incremental business growth, making it possible for them to survive and thrive in a progressively hostile market.

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“Current solutions in the market perform customer segmentation at marketing efforts to optimize customer reach and journeys but there is no solution in the market at present that enables you to dynamically analyze your customers based on supply chain complexity and operational constraints. At ThroughPut, we believe that without accounting for these factors, you end up with a very myopic customer understanding that does not foster meaningful relationship and business growth,” explained Genevieve Shattow, Head of Analytics of ThroughPut Inc. “With our AI-powered customer segmentation capabilities, you can identify the customers that are unprofitable and profitable, and which ones have the potential to drive more revenue if prioritized and managed effectively. This in turn helps create a sustainable competitive advantage in the market, which is key to attracting, retaining, and growing customers,” she said.

“The best part of our customer segmentation capabilities is that it’s not static – it’s built to identify and highlight segment shifts over time,” said Bhaskar Ballapragda, CTO of ThroughPut Inc. “This helps businesses visualize how their customer relationships have grown – or not – over the period of a year, as we recommend periodic evaluations,” he explained.

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