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Uplight Acquires Ecotagious to Transform Energy Ecosystem


Today, Uplight has announced it has acquired Ecotagious. Uplight is a leading provider of end-to-end, customer-centric technology solutions dedicated to the energy ecosystem. With this acquisition, Uplight will further expand its customer-centric platform to deliver engagement solutions for the utility industry.

Uplight acquires Ecotagious

“After achieving record growth in 2018 and delivering impressive results for our utility partners, we knew our data-driven approach to customer engagement was resonating,” said Bruce Townson, CEO, Ecotagious.

Bruce added, “I am excited to continue that momentum as part of Uplight. Their focus on accelerating the clean energy transition by motivating and enabling energy users delivers significant benefits to the utility customers we have today, as well as those we will work together with in the future.”

The deal follows the recent merger of Simple Energy and Tendril, and subsequent formation of Uplight, the premier provider of customer experience and engagement solutions for the utility industry. Ecotagious, a leader in delivering energy savings through machine learning and advanced disaggregation, further extends Uplight’s lead in providing personalized energy experiences.

Ecotagious is delivering energy savings through machine learning to boost Uplight’s personalized energy experiences.

“We are building something truly special at Uplight—a company purpose-built to serve utilities as they transform their business in pursuit of better customer relationships and dramatic reductions in carbon,” said Adrian Tuck, CEO of Uplight.

Adrian added, “Combining Ecotagious’ industry-leading smart meter disaggregation and energy savings with Uplight’s unified suite of energy action solutions significantly advances our ability to deliver the industry’s most effective and personalized energy experiences.”

What Does Ecotagious Provide?

Ecotagious provides SaaS-based Powerful Insights™ platform. This platform leverages machine learning, smart meter disaggregation, and behavioral science to provide utilities’ residential customers. It is integrated with appliance-level feedback and personalized insights across all channels.

This advanced smart meter disaggregation, machine learning and behavioral science provides residential customers with uniquely personalized, appliance-level insights into their energy experience.

Applied to Home Energy Reports (HERs), home voice assistants, APIs that allow energy providers to build their own applications, and more, their unique disaggregation technology has contributed to impressive results across gas and electric programs at more than 13 utilities in Canada, the United States and internationally.

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A sampling of the company’s results include:

  • 3.2 percent average winter electricity savings and 2.1 percent average natural gas savings (third-party verified)
  • 70 percent improvement in Demand Side Management (DSM) program participation

Ecotagious is also developing load profiles and personalized insights to help low-income customers in California to save on their electricity bills.

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What is Uplight?

Born from the merger of Tendril and Simple Energy, and the acquisitions of FirstFuel, EEme and EnergySavvy, Uplight is the leading provider of end-to-end customer-centric technology solutions dedicated solely to serving the energy ecosystem. Uplight provides software and services to more than 85 of North America’s leading electric and gas utilities serving 110 million homes and businesses, with the mission of motivating and enabling energy users and providers to accelerate the clean energy ecosystem.

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Uplight is the leader in Demand Side Management, Energy Analytics, Utility Marketplaces, Utility Personalization, and Home Energy Management. Together, these solutions form a unified, end-to-end customer energy experience system that’s proven at enterprise scale, yet nimble enough to deliver innovative solutions quickly. Utility leaders at all levels rely on Uplight and its customer-focused digital energy experiences to improve customer satisfaction, deliver energy and capacity outcomes, reduce service costs, increase revenue, and reduce carbon emissions.

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