UserReplay, the Leader in Enterprise Customer Experience (CX) Analytics Announces the Launch of Adhara, the Mobile App Analytics Solution Powered by Machine Learning
Adhara launches a new era in mobile app analytics by placing machine learning at the very heart of its insight. Ruth Peters, CEO of UserReplay, comments, “Increasingly companies are utilizing the enhanced intimacy and relevance of mobile apps to build loyalty and engagement. Our machine learning insights provide a perfect window into the customers’ behaviour, picking up even the subtle, hard-to-detect issues that undermine CX.”
Adhara also includes many of the features from UserReplay’s web based Customer Experience analytics platform, including: unique event based analytics, high-fidelity session replay, segmentation, monetization and CX scoring. Crucially, user PII can be identified and blocked from both data collection and the visual session replay.
The Adhara SDK is simple to implement and has seen app developers quickly identify issues in UX that traditional analytics tools may not identify. The way in which user struggles and manifest themselves can be tracked and prioritised, improving resolution times and overall user satisfaction. It is no longer necessary to know which user journey path to follow to identify opportunities, as Adhara supports the automated identification of potential blockers to in-app productivity. Deep insights, supported by visual replays, allow more areas of the business to gain deep insight into customer experience .
Phil Danda, Mobile Application Specialist from the Adhara Product team explains, “as customers seek to stitch together data from different touchpoints we are really excited to bring this addition to our product portfolio. We believe Adhara will allow customers to evolve the end-user experience and increase development proactivity by identifying patterns of behavior and streamlining the path to conversion.”