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Why Artificial Intelligence Matters in Building Real Sustainability

How working with the right technology partner can result in a sampling strategy that delivers on your sustainability goals and improves engagement with potential customers 

Are running sampling campaigns while also pursuing a credible sustainability policy mutually exclusive?

How do you minimize waste and reduce your footprint while also making good use of the second-largest driver of full-size product purchases?

After all, sampling isn’t the most obvious ‘green’ approach to generating new business. Ample wastage and extra packaging are legitimate hurdles on the road to an effective sustainability strategy.

Don’t Fear, Creative Automation Is Here

Tech can clean things up

There is a way to conduct sampling campaigns in a way that drives high-quality lead generation and improved sustainability. It comes in the shape of cutting-edge machine learning technology coupled with the right experience and fulfillment capability.

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How intelligence reduces waste

Yes, we use sample packaging that is 70% recyclable, but it’s our algorithms that really benefit the environment.

We use bespoke machine learning algorithms and millions of historical data points to analyze sample requests in real-time. Our Intelligent Order Processing system optimizes each consumer’s experience while also detecting and filtering out people who are low-quality leads simply looking for freebies.

Brands can channel these individuals to a more suitable experience without sending a sample. Because samples are only sent to high-quality leads, you also save on stock and manpower.

AutoML: Let AI Design Your AI to Drive Better Results In 2021

Best of all, filtering out the freebie hunters and duplicate orders, you are left with access to high-quality consumers who are more likely to engage with your brand and purchase post-trial, so your sustainability efforts pay off in higher ROI.

[To share your insights, please write to us at sghosh@martechseries.com]

 

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