Zeta Global, the AI-Powered Marketing Cloud, issued a clarification regarding the previously announced acquisition of the WhatCounts business. On March 1, 2023, Zeta entered into an agreement to purchase certain assets of WhatCounts,, including customer contracts, technology assets, and certain employees.
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In 1Q’23, the acquisition accounted for approximately $0.8 million of revenue, accounting for one-half of a point of year-over-year revenue growth in the quarter. Our organic growth, excluding the acquisition, was greater than 24% year-over-year. For FY’23, we expect the WhatCounts contribution to be less than $4 million for the remainder of the year due to known expiration and termination of significant customer contracts.
The primary purpose of the WhatCounts acquisition was to acquire technology assets and certain employees. We believe we can get significant synergies from integrating their Email Service Platform (“ESP”). In doing so, we think we can take their current customers as well as our existing customers and get them to be more significant over time.
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Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
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