Respected Benefits Marketing Leader Brings Deep Industry Experience to Advance Company Brand Value and Growth
Benefitfocus, Inc. (BNFT), an industry-leading benefits technology platform that simplifies benefits administration for employers, health plans and brokers, announces the appointment of Ana Perez as Chief Marketing Officer (CMO). Perez is a key addition to the company’s leadership team with a demonstrated track record creating high-performing teams and advancing digital marketing strategies to enable growth. She will be responsible for all aspects of marketing — with a focus on driving brand value, accelerating growth and advancing customer engagement.
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“Ana brings a passion for helping our customers, deep industry experience and market knowledge to our business. Her expertise will be invaluable as we focus on returning the company to growth and positioning Benefitfocus as a trusted and customer-centric brand,” said Matt Levin, Benefitfocus president & CEO.
Prior to serving as vice president of product marketing and sales enablement at League, a leading cloud-based enterprise health operating system, Ana was vice president of marketing at Aon where she established a strategic marketing function in support of Aon’s health and benefits portfolio. She also has held marketing leadership positions at organizations such as GE Healthcare and AIM Specialty Health.
“I am thrilled to be joining a company committed to delivering a better experience across the benefits ecosystem,” Perez said. “With a strong base of partnerships and customers and a commitment to excellence, Benefitfocus is in a unique position to deliver significant value to employers, brokers and members and I am excited to be part of that mission.”
Perez earned her MBA in marketing, management and strategy, and entrepreneurship from Northwestern University – Kellogg School of Management. She holds a bachelor’s degree in communications and public relations from Boston University.
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