Blue Goji Acquires Interactive Fitness Holdings and Accompanying Assets of Expresso and CyberCycle Exercise Bikes
Blue Goji announced that it has acquired the assets and intellectual property of fellow health and wellness technology company Interactive Fitness Holdings (IFH). Through this acquisition, Blue Goji will manage Expresso and CyberCycle exercise bikes.
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“With GojiCare, our customers can leverage our patented and patent-pending services and analytics for their clients’ rehabilitation and brain health needs”
This announcement comes as Blue Goji is expanding its offerings to complement the Infinity treadmill system and existing GojiPlay® and GojiCare® services, the company said.
“Expresso bikes were the first, original connected cardio equipment! Many of their innovative features – interactive games, virtual trails with steering, shifting and dynamic resistance, and its community-building tournaments – continue to lead the market today. Pairing Expresso Bikes with GojiPlay and CyberCycle Bikes with GojiCare will bring unprecedented innovations and game-changing opportunities to our joint customers. We can’t wait to showcase our GojiPlay- and GojiCare-enabled products, and to share our new plan with existing IFH customers,” Blue Goji CEO Coleman Fung shared.
With Infinity, Expresso, and CyberCycle, Blue Goji will continue to revolutionize fitness as well as rehabilitation and new preventive health services with engaging, interactive, and safe GojiPlay and GojiCare services and products. Expresso will be enhanced with GojiPlay games, a growing collection of 10+ 2D (non-VR) and 8+ VR, including custom and third-party games. CyberCycle will get the benefits of GojiCare or GojiPlay, depending on client requirements. “With GojiCare, our customers can leverage our patented and patent-pending services and analytics for their clients’ rehabilitation and brain health needs,” Fung added.
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“There’s a deep commitment of financial and intellectual resources that Blue Goji brings to the table that’s truly user-centric. And the Blue Goji story or mission is a ‘game changer’ for our partners across the globe. Everything Blue Goji is creating and stands for represents a compelling, new movement that the industry should be excited about,” said Mark Urlage, Chief Revenue Officer / VP of Global Sales in a statement.
IFH executives and staff are thrilled to join the Blue Goji team. The company has committed to providing the resources needed to support IFH’s existing partners and end-users, and honor IFH’s original warranties and support services. Blue Goji is taking on this responsibility immediately. The company wants to assure existing IFH customers and end-users that service will continue and only improve from here on out.
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