eHealth Technologies Scores a Surprise Touchdown With Its Inaugural Crucial Catch Campaign – And Is Recognized by American Cancer Society

eHealth Technologies received recognition from the American Cancer Society, for raising funds and awareness for early detection cancer screening. The provider of medical record retrieval, health information indexing, and HIE-based image exchange sharing services kicked off an internal campaign in support of the American Cancer Society’s “Crucial Catch” initiative with the NFL.

The “Crucial Catch” program aims to fight cancer through early detection and risk reduction. “Treating screenings as a top priority is vital to having a fighting chance for longer term survival. We thought we could harness the exposure generated by the American Cancer Society and the NFL to amplify this message internally,” said CEO Jeff Markin. “It worked, and we learned many of our employees have been impacted by cancer. It’s been heartwarming to hear their stories and know that we are doing something positive, in addition to our day-to-day work supporting clinical teams at hospitals around the country,” he adds.

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“One in three people will be diagnosed with cancer in their lifetime,” noted Matt Kozlovac, American Cancer Society Director of Regional Corporate Relations. “Screening tests are used to check people without any symptoms in order to find changes that may develop into cancer, and can catch some cancers early when they may be easier to treat. Thanks to funding from corporations like eHealth Technologies in support of our Crucial Catch initiative, we are able to reach a wider audience concerning importance of routine cancer screenings.”

eHealth Technologies’ goal was to raise funds for the American Cancer Society and to encourage its workforce to get screened. Their campaign centered around highlighting 10 “ambassador” employees who took part in a variety of internal promotional events –– they shared photos, talked about cancer, the importance of early detection, and why it’s an important cause for them. The company raised $3,400 in one week and also generated countless conversations surrounding cancer awareness.

Michelle Donowsky, Executive Director of Clinical Optimization, has been hit hard by cancer. Early detection saved her mother’s life, who has been cancer free for 11 years. Tragically though, two uncles succumbed to colon cancer that could have been treated if found earlier. “It’s simple, screening saves lives,” she says. “The choice is yours.”

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