ZimVie Expands Development Cooperation Agreement with Brainlab AG to Include Co-Marketing

ZimVie a global life sciences leader in the dental and spine markets announced it has expanded its cooperation agreement with Brainlab, an innovation leader with an expansive and diversified spine imaging, planning, and navigation portfolio, as well as robotic imaging, surgical assistance, and mixed reality to support spinal surgeries.

Latest Insights: How to Get Started with Prompt Engineering in Generative AI Projects

ZimVie and Brainlab have started a joint project to achieve compatibility between ZimVie’s Vital and Virage fixation systems and Brainlab spine and trauma navigation technologies, which help surgeons plan and execute spinal procedures, accurately place pedicle screws, and minimize radiation exposure. In addition, ZimVie will co-market the Brainlab spine and trauma navigation technologies alongside its existing spine implant solutions globally.

“We are excited to partner with Brainlab to bring into the operating room differentiated technology aiming at enhancing workflow and accuracy for surgeons and staff,” said Vafa Jamali, President and Chief Executive Officer of ZimVie. “We have been focused on expanding our portfolio with enabling technology to drive greater adoption across our spine portfolio. Our common interest in delivering clinical and economic value to our customers and patients aligns perfectly with ZimVie’s strategic initiatives.”

Recommended: AiThority Interview with Brigette McInnis-Day, Chief People Officer at UiPath

“As the provider of an advanced portfolio of spine enabling technologies in the market, Brainlab is an ideal partner in our mission to make spine surgery more efficient and reproducible without compromising accuracy and safety,” said Rebecca Whitney, President of Global Spine at ZimVie. “Additionally, we will benefit from a complementary customer base with little overlap in existing accounts. The introduction of the Brainlab portfolio of enabling technologies to ZimVie surgeon customers represents potential upside for both companies and helps us to make an impact on the lives of physicians and patients.”

Latest Interview Insights : AiThority Interview with Abhay Parasnis, Founder and CEO at Typeface

[To share your insights with us, please write to sghosh@martechseries.com]