Fintech and geo-location marketing leader Larky announced a reseller partnership to bundle the nudge geo-location and engagement technology into Access Softek’s cutting-edge mobile banking app
Fintech and geo-location marketing leader Larky announced a reseller partnership to bundle the nudge® geo-location and engagement technology into Access Softek’s cutting-edge mobile banking app.
Digital banking developer, Access Softek will deploy their right place/right time technology to their financial institution clients. The innovative nudge® code library empowers financial institutions to connect with their audience at the right place and time using targeted geo-notifications to promote loan offers to account-holders with contextually relevant messaging.
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“Focused on continual innovation ourselves at Access Softek, our partnership with Larky is a great fit,” stated Chris Doner, CEO and owner of Access Softek, Inc. “Bundling Larky’s nudge® geo-location and engagement technology into our mobile banking app furthers our ability to provide financial institutions and the end consumer a high-quality mobile banking experience.”
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Gregg Hammerman, CEO of Larky, comments, “We are thrilled to partner with Access Softek. Our location-based platform enables financial institutions to send account-holders contextually relevant notifications from their mobile-banking app when they are near a specific location where the financial institution wants to promote a specific product or service. This increases cross-selling opportunities for the FI and encourages account holder engagement at the most convenient time for the user.”
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