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AYCE and ZeroTouch Sign Partnership for Contactless Mobile Payment

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Available at AYCE youth soccer and esports events nationwide

The American Youth Cooperative for Esports (AYCE) has announced a multi-year exclusive partnership with contactless and mobile ordering solution company ZeroTouch Order & Pay to provide all attendees of AYCE soccer and esports events touch-free menus to order and pay directly from their seat. Beginning this month, attendees at AYCE events can use their smartphones to explore a digital menu via a QR code, order any concession snacks, foods, and drinks, and receive a notification when it is available for pickup at the nearest concession stand.

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Founded by Global Digital Sports and Harena Data, AYCE is a cooperative for state associations to coalesce and scale the force of their esports programs and tap into national opportunities more effectively. With 15 state associations onboard, AYCE’s partnership with ZeroTouch is an effort to revitalize concession and sporting event revenue nationwide. Concession revenue is vital to the sustainability of any soccer club, who are usually supported by volunteers.

“The beauty of this partnership is that sports fans attending games or esports events are not required to download an app,” said Veenerick Vos Van Liempt, Founder of ZeroTouch. “Being able to order and pay from your seat eliminates lines, keeps social distancing measures in place to ensure everyone’s safety, and provides a better overall fan experience.”

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“We chose ZeroTouch Order & Pay as the payment provider for our events because they provide such an intuitive solution that is easy-to-use for both concessionaires and event attendees,” said Bill Dever, Chairman of AYCE. “AYCE is pushing forward with safe measures to boost the local economies of our communities that were once so active. We are doing everything in our power to normalize outdoor sporting events again, while making it safe and comfortable enough for our attendees to want to be there.”

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