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Building Personal Connection and Conversion with an Unlikely Medium…SMS

VuPulse Launches Vu SMS, the Industry’s First Marketing Solution to Reach Live TV Viewers and Drive Live Tune-In on Mobile

Forget lame 0.1% open rates. VuPulse, the digital advertising industry’s only Post-Click Marketing Platform, is harnessing the power of SMS to forge deep personal connections with consumers, drive direct response and immediately convert awareness into viewership.

With 75%* of consumers open to receiving SMS messages from brands, SMS response rates at 209%** higher than phone, email and Facebook, and SMS open rates at an unheard-of 98%***, VuPulse developed VuSMS an innovative solution to engage TV and video viewers and drive them to interact from mobile.

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“While quickly getting consumers to what they desire is critical, with SMS we take it to the next level,” said Kevin Hill, Founder/CEO, VuPulse. “Driving conversions and deep consumer engagement, and actually driving consumers to take multiple actions, gets us that much closer to the Holy Grail of personalized marketing.”

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Initially designed for TV networks and movie studios, the solution has implications for other verticals, and currently includes the ability to:

  • Schedule SMS messages to alert viewers:
    • their desired show is starting
    • to set their DVR to capture a show
    • to remind them to download an app
  • Collect viewer email addresses and phone numbers
  • Easily integrate with website and social pages

VuSMS also cultivates brand loyalty, engaging fans for ongoing content series, events & promotions all in a native and brand-safe environment. The solution also offers seamless integration across website and social platforms, enabling rich audience cultivation and robust data collection.

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