Identity Resolution Expert Doubles Complementics’ Auto Audience Segment and Helps Drive 40 Percent Lift in Consumer Match Rate
Consumer identity management expert Infutor announced that Complementics, a mobile audience network, has added Infutor’s enriched Automotive Profile Data to its network. The enhancement allows Complementics to grow their current auto audience to help empower brands and media agencies with rich, deterministically-linked auto and attribute data.
With deep data insights including cross device data, app segmentation, probabilistic and deterministic matching, Complementics’ Mobile Audience Network now includes Infutor’s authoritative and permissible consumer automotive data including accessible via automated batch processing.
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“We believe this is the first of many additions to the Infutor partnership based on its ability to deliver the highest data accuracy at scale and in real-time for our ever-growing mobile audience network,” said Walter Harrison, Co-founder and Chief Revenue Officer, Complementics. “With Infutor’s automotive data, we’ve been able to double our audience size and have seen a lift in our consumer match rate, which is critical as we look to see movement in the auto buying category and identify high-potential in-market auto consumers.”
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Infutor’s TrueSource Identity Graph matches privacy-compliant hashed email identities from Complementics’ Mobile Audience Network to Infutor’s auto attribute data. The consumer auto data file includes vehicle make, model, year and validation date for targeted acquisition or personalized trade-in campaigns. Complementics also plans to utilize Infutor automotive data as critical market research for re-emergence of consumer economic buying behaviors and patterns.
“As Complementics continues to scale its mobile audience network and data monetization offerings, we are proud to be a strategic cross device identity resolution data partner that will enable their growth and help their customers access the richest, most accurate auto data available anywhere,” said Gary Walter, Infutor CEO.
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