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Hard Rock Partners With Nordcurrent To Give Guests ‘Cooking Fever’ With A New Mobile Game

Guests Can Now Run Their Own Virtual Hard Rock Cafe® with Launch of New Mobile Game

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Hard Rock International announced its partnership Nordcurrent, a developer and publisher of free-to-play and casual games, to launch Cooking Fever and give guests the virtual experience of running their own virtual Hard Rock Cafe location through the mobile game. This game invites users to join to the millions of other players worldwide and step inside the kitchen of their own virtual Hard Rock Cafe.

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This one-of-a-kind game will give users exclusive mobile access to the legendary items synonymous with Hard Rock, including infamous rock ‘n’ roll memorabilia, live music entertainment and authentic Hard Rock Cafe food and drinks.

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“As a premier leader in the restaurant and entertainment industry, this collaboration with Nordcurrent is a natural brand extension, allowing for an exciting interactive gaming experience for Hard Rock fans of all ages,” said Mark Linduski, Director of Licensing at Hard Rock International. “By integrating the Hard Rock Cafe brand into the ever-popular Cooking Fever mobile game app, we are able to reach millions of established players worldwide. Our partnership with Nordcurrent further strengthens our strategic initiative to expand the brand and grow our Hard Rock fan base globally.”

“We’re thrilled to bring Hard Rock Cafe to Cooking Fever. It’s an exclusive opportunity for everyone who loves the Hard Rock brand to run their own Hard Rock Cafe, flavoring Cooking Fever with a pinch of rock ‘n’ roll,” said Victoria Trofimova, CEO of Nordcurrent.

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