udience-interaction service brings new features to clients of Applicaster’s expansive content management system, including DirecTV, FOX, Televisa
HotSwitch, an audience-interaction engine for mobile, web and smart TV apps, has launched on Applicaster, the platform simplifying the lifecycle management of direct-to-consumer media applications. Applicaster clients can now seamlessly activate a full suite of HotSwitch interactive features within their apps, including live trivia, fan chats, polls and more.
HotSwitch makes its partners’ content immersive, keeping viewers actively engaged for longer and providing partners with valuable insights on their viewership. It is a pivotal tool for TV content providers to leverage, and monetize, the power of social engagement. These features, available within Applicaster’s SaaS management platform Zapp, allow clients to monetize their streams via fan interaction, increase audience engagement, improve time-to-market and innovate quickly in an increasingly competitive media environment.
“Partnering with Applicaster, a leading name in direct-to-consumer, puts the HotSwitch interaction engine within immediate reach of many global streaming giants,” said HotSwitch CEO and co-founder Andres Aranguibel. “The combined result is the most robust set of streaming tools on the market. We’re excited to revolutionize the way viewers consume their favorite content alongside Applicaster’s incredibly talented team.”
The HotSwitch plugin is available through Applicaster’s Zapp Marketplace, a robust repository of third-party integrations providing media customers access to more than 300 tools – including analytics, sign-ups and logins, payments, DSPs, ads, delivery, players and push providers – from companies such as AWS, Adobe, Google, Bitmovin and Comcast.
“We are delighted that the outstanding technologies provided by HotSwitch are now available in the Zapp Marketplace, alongside many other leading providers,” said Applicaster Latin America GM Laura Tapias. “Social engagement and analytics are key to providing the best user experience for audiences, and this HotSwitch/Applicaster partnership takes the experience to the next level.”
These easy-to-build configuration fields provided in Zapp Marketplace allow media companies and premium content providers to swap plugins both in and out with the click of a button, as well as creating the ability to manage and remotely configure plugins. Marketplace is designed to reduce total cost of ownership and investment in infrastructure for media companies, while minimizing their risks by offering complete independence with their tech stack.
HotSwitch is one of more than 50 #PoweredByRokk3r companies, cobuilt alongside the Miami, Florida-based company’s global team of UX designers, software engineers and technology business strategists.
“HotSwitch continues to demonstrate strong value in a fundamentally evolving entertainment consumption landscape,” said Rokk3r CEO Nabyl Charania. “Through a deep, data driven understanding of modern viewing behaviors, and an intelligent infrastructure to help partners remain in-tune with viewers, HotSwitch is proving to be an essential industry partner. We are proud to have been founding partners and are excited that another company cobuilt within the Rokk3r ecosystem is having this impact.”
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