Redesign Leverages Browser Technology Advancements to Eliminate Downloads and Deliver More Event Insights
Jomablue, a leading event intelligence software provider, announced the launch of its redesigned mobile event app that eliminates the need for App Store downloads. By analyzing millions of user interactions throughout the last several years, Jomablue identified content and event app features with the highest value to users. With up-to-the-minute agendas, speaker lineups, surveys, and exhibitor lists, the reimagined app delivers the features customers want and use.
Our new #datadriven #eventapp eliminates the need for App Store downloads and adds facialrecognition #b2bmarketing
Jomablue is again leading the way with the first event app solution to adopt new, browser-based technology. This removes the need for users to download another app and provides an integrated digital experience.
Read More: The Customer Journey Data Dilemma: Real-Time Versus Historical Data
The technology also enables the Jomablue platform to offer event marketers the ability to create, update, and monitor content across all platforms in real time with a single click.
Additionally, managers can view activity within the app before, during, and after events to enhance the depth of insights and increase ROI with targeted precision allowing them to transform event experiences into sales and marketing insights.
Jomablue has also adopted optional facial recognition technology to give customers and event attendees a cutting-edge experience. Users will be asked to validate their identity using two-factor authentication, such as a phone number or email address and a photo they upload to the app.
“When event apps first came out, people didn’t know why they needed them they just thought they needed them. Now, after years of delivering event apps, we clearly know what people actually use, and that’s what our reimagined app is focused on,” said David Haysom-McDowell, CEO of Jomablue.
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