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NexTech to Upgrade Its AR Platform to Recognize Apple’s .USDZ Files

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NexTech AR Solutions  NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce a major enhancement by expanding our platform to serve Apple’s .USDZ files along side the default format GLTF. This will enhance the user’s experience on Apple iPhones by leveraging the built-in Quick look feature for engaging AR experiences launched from Apps and browsers. Previously, its platform was built on the industry standard GLTF file created by the Khronos group. By offering Apple’s exclusive .USDZ file recognition and others, the company will now be able to work across the entire spectrum of 3D/AR file formats, which opens up substantial new opportunities to the company.

Evan Gappelberg CEO of NexTech comments, “It has become clear to us that to work with Apple Business Chat and Quick Look which our partner LivePerson is integrated with, we needed our platform to convert files to the .USDZ file format. Doing this will allow our AR rendering technology to leverage the built-in Apple Quick Look features in iPhones.” He continues, “This enhancement also expands our ability to provide engaging AR experiences from SMS messaging, Facebook Messenger, and Apple Business Chat on iPhones”.

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In 2019 NexTech joined the Khronos Group, an open consortium of leading companies creating advanced 3D standards, and by being a part of that group adopted the standard GLTF file. Adobe, Deloitte Consulting, Facebook, Google, Microsoft, NVidia, Pinterest, Qualcomm, Samsung and Shopify are among the tech companies participating in the exploratory group. Now the company is expanding beyond the Khronos Group standard to work with Apple’s .USDZ file as well as other file formats creating substantial new opportunities and use cases.

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About NexTech AR Solutions Corp.

NexTech is one of the leaders in the rapidly growing AR/VR industry, estimated to hit $120 billion by 2022, according to Statista. NexTech, the first publicly traded “pure-play” AR company, began trading on the CSE on October 31st, 2018. NexTech has a two-pronged strategy for rapid growth including growth through acquisition of eCommerce businesses and growth of its omni-channel AR SaaS platform called ARitize. NexTech has an exclusive license to a portfolio of patents 7,054,831, 7,266,509 and patent-pending applications 15351508, 62457136, 62559487, related to interactive gaming, interactive advertising, and augmented reality technology.

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