The First Time a Car Manufacturer Showcases a Car in a Mobile Game
Today, Zynga Inc., a global leader in interactive entertainment, unveiled Pagani Automobili ’s jaw-dropping new hypercar, the Huayra Roadster BC, in the world’s most popular mobile drag racing game, CSR Racing 2 (CSR2). This is the first time a car manufacturer has unveiled a real designer car in a mobile game before releasing it to the public. The Roadster BC will be featured in a special 80 race ladder with a time attack leaderboard unlocking at the end.
The Pagani Huayra Roadster BC is the hypercar that embodies Pagani’s ultimate technical and engineering development combined with the most eminent research for style and elegance. Zynga meticulously rebuilt the car in CSR2, just as the real car is handcrafted for Pagani’s customers.
“CSR2 gives players the opportunity to drive rare and exquisite cars that most of us only experience in our dreams,” said Julian Widdows, Vice President of CSR2. “Seeing the Pagani Roadster BC’s smooth and elegant racing on the streets of CSR2 is a triumphant amalgamation of science and art. We couldn’t be prouder to be Pagani Automobili’s chosen partner to unveil the Roadster BC to the public.”
“When Horacio Pagani first began designing cars 44 years ago, it would have been impossible to imagine that a car like the Roadster BC would ever be unveiled to the world in a mobile game,” said Michael Staskin, Managing Director of Pagani Automobili America. “We chose to partner withCSR2 on the reveal of the Roadster BC because we are both leaders in our respective industries, we both show incredible attention to design and detail and we both continue to disrupt what is considered normal in the automotive industry.”
CSR2 will celebrate the Huayra Roadster BC with an 80 race ladder that players can enter using a Pagani Huayra Coupé, which will be gifted to all players of the game. During the event players have a chance to add the Pagani Huayra Roadster BC to their collection. As a final reward, players can win the Pagani Zonda HP Barchetta, to complete their Pagani collection. Using augmented reality, players can also park their Pagani cars in their real-world driveways and open every panel to study the details close up.
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